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3:55pm • The Rites Of Clearance: Rights Clearance/Using Entertainment IP in New Media - Scott Witlin, Barnes & Thornburg LLP, Eric Baum, Sony Pictures Entertainment, Jen Hurley, Associate General Counsel, Corbis
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4:55pm • Giftcards and Coupons: Melissa Landau Steinman, Venable LLP; Robert Clements, Bureau Chief, Economic Crimes Division, Office of AG, Florida
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8:35am • Welcome from PMA and Co-chairs
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8:45am • Today’s Consumer & Consumer Marketplace - Ron Urbach, Partner, Davis & Gilbert LLP
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9:35am • Panopticon: Multiple Platforms & Worlds of Sweepstakes/Contests & Promotions - Linda A. Goldstein, Partner, Manatt, Phelps & Phillips LLP
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11:10am • Keynote: A Fireside Chat with Julie Brill, Commissioner, FTC
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11:55am • Facebook Platforms & Policies: Allison Hendrix, Counsel, Facebook Inc.,
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2:00pm • Building Successful Mobile Marketing Platforms: Ken Florin, Partner, Loeb & Loeb LLP (moderator), Kelsey Joyce, Legal Affairs Director for Marketing & Communications,T-Mobile,USA, Joshua Goodman,General Counsel, Digitas, Lead Digital Counsel, Publicis Gro
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2:45pm • Social Media Pot: Creating Campaigns for the Major Platforms -- Terri Seligman,Frankfurt Kurnit Klein & Selz PC, (Moderator), Susan Cooper, Facebook Inc., Kathryn Barrett Park, General Electric, Aba N. Rogers, The Coca-Cola Co., David Zucco, General Mills
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3:55pm • Coupons, Premiums, Loyalty Programs, Rebates: Neal Patel, Frost Brown Todd LLC (Moderator); Jane Azia, Chief, Bureau of Consumer Frauds and Protection, Office of A.G., New York State, Ama Romaine, Vice President & Senior Counsel, Brands, Hilton Worldwide,
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4:55pm • Cause Marketing and Social Media: Ed Chansky, Greenberg Traurig LLP, (Moderator); Chris Curry, Gage; Shannon Couffer, Walgreens; Ellen Wilmott, Komen for the Cure,
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7:30am • Module 3: Basics of IP - Linda J. Groves, Partner, Bingham & McCutchen LLP
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3:55pm • Gamification – On-line Gambling, Virtual Currency, Advergaming, Fantasy Sports & Cyber Cafes : William M. Heberer, Moritt Hock & Hamroff LLP; David W. Monahan, Deputy Chief, Consumer Protection Division, Office of the A.G. MA; Gabe Karp, ePrize; Yvonne Im
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4:55pm • Sports Marketing –from Ambush marketing to League Negotiations: Robert Driscoll, Davis Wright Tremaine LLP (Moderator); Tom Adams, The Procter & Gamble Company; Brinsley Dresden, Lewis Silkin LLP; Jane Pollack, Citigroup, Inc., Jeffrey B. Gewirtz, Execut
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7:30am • Module 4: Basics of Advertising - Chris M.Loeffler, Kelley Drye & Warren LLP,
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4:55pm • International Promotions: John Feldman, Partner, Reed Smith (Moderator); Dr. Søren Pietzcker, Partner, HEUKING KÜHN LÜER WOJTEK; Peter Le Guay, Partner, Thomsons Lawyers, Michel Bejot, Bernard-Hertz Bejot
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1:45pm • Social Media Internal: Gonzalo Mon, Partner, Kelley Drye & Warren LLP (Moderator); Cheryl Givner, Group Head & Legal Counsel, Worldwide Marketing Mastercard; Robert Pineda, Senior Counsel, Johnson & Johnson; Ben Berman, Kayak; Lynne M. Matuszak, Counsel
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2:30pm • Disclosure and Regulation of Endorsements/ Testimonials/ Blogs: Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz PC,; Ellie Boragine, Advertising & Commercial Counsel, Jet Blue Airways
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1:45pm • Environmental Marketing - Greener Pastures? Brian Fergemann, Partner, Winston & Strawn LLP (Moderator); Theresa Harris, Target; Wendy Reed, Partner, Heenan Blaikie LLP; David Mallen, Associate Director, National Advertising Division
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2:30pm • Write Your Own Rules! Scott Schleifstein, Partner, Cohen Silverman Rowan LLP, & Tracie Chesterman, Legal Counsel, Ralph Lauren Corp
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8:15am • Opening Remarks: Edward Kabak, Chief Legal Officer, PMA
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8:20am • Online Behavioral Advertising & Other Aspects of Privacy: Liisa M. Thomas, Winston & Strawn & Pamela Jones Harbour, Fulbright & Jaworski LLP (Co-Moderators); Genie Barton, Council of Better Business Bureau; Brenda Pritchard, Gowling Lafleur Henderson LLP;
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9:15am • Keynote: Deborah Platt Majoras, Chief Legal Officer & Secretary, The Procter & Gamble Company, Former Chairman, FTC
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9:45am • Pitfalls and Whirlpools: Esther Chavez, Assistant Attorney General – Texas; Nancy Felsten (Moderator), Davis Wright Tremaine LLP; Andrew Sacks, T-Mobile USA; Andrea Levine, Better Business Bureau; Amanda Vann Faulker, Jr., Corporate Counsel, Energizer
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10:55am • Legal & Business Hot Buttons in App Development: Jamie Rubin, Partner, Information Law Group LLP; Nick Johnson, Partner, Osborne Clarke; SVP of product at BrightTag; Larry Kuhn, Account Technology Strategist, Microsoft Windows
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11:45am • Global Privacy: Scott Meyer, CEO, Evidon, Inc; Alan Sutin, Chrmn, National Technology/Media,Greenberg Traurig LLP (Moderator), Chris Lockard, Corporate Counsel, The Clorox Company, Harry Valetk, Corp Privacy Director, Met Life
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3:35pm • How NOT to go Wrong with Your Marketing: Joseph Lewczak, Partner, Davis & Gilbert LLP; Jeffrey A. Greenbaum, Managing Partner, Frankfurt Kurnit Klein & Selz; Brian Heidelberger, Partner, Winston & Strawn LLP
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1:45pm • Advance Consent , Negative Option and Affiliate Marketing: Marc Roth, Partner, Manatt, Phelps & Phillips, LLP; Andrew Lustigman, Partner, Olshan Frome Wolosky LLP; C.Steven Baker, Regional Director, Midwest Region, FTC;Albert Norman
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2:30pm • Negotiating Agency/Client Agreements: Ben Mulcahy, Partner, Sheppard Mullin Richter & Hampton LLP, (Co-Moderator) Barry Benjamin, Partner, Kilpatrick Townsend & Stockton LLP; (Co-Moderator) Sharon Kohn, Senior Counsel,GlobalMarketing, Kraft Foods, Rachel
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1:45pm • Kidding Around: Alan Friel, Partner, Edwards Wildman Palmer LLP (Moderator); Andra Dallas, Senior Staff Attorney, Children's Advertising Unit, BBB; Jeanette Neumann, International Regulatory Affairs/Law Dept./Mattel Inc.; Jordan McCollum, VP, Counsel, Wa
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2:30pm • Defending Class Actions & Governmental Investigations: Roger Colaizzi, Partner, Venable LLP, & Christopher A. Cole, Partner, Manatt, Phelps & Phillips LLP