Albert Norman Shelden was the Senior Assistant Attorney General in charge of the California Attorney General's Office Consumer Law Section from 2004 -2008.  He currently works as a Retired Annuitant for the CA AG’s Office in the Consumer Law Section.  He received his undergraduate degree, with honors, from UCLA, and his J.D. from Rutgers, the State University of New Jersey, where he was Notes and Comments Editor of the Law Review. He has been a member of the Consumer Law Section since January, 1973.  He has drafted a number of important California consumer laws, including laws dealing with direct marketing, business opportunities, telemarketing, "900" numbers and Do-Not-Call.  He has argued consumer cases before the California Supreme Court, the California Courts of Appeal, the Ninth and Fifth Circuits, and various federal district courts, and before the US Supreme Court, second chaired the states’ argument involving the application of state deceptive advertising laws to airline advertising.  He has been involved in multistate Attorney General consumer issues for the past 25+ years. 

Mr. Shelden has written a number of publications for the National Association of Attorneys General dealing with Attorney General Consumer Law Sections and multistate activities, and has lectured at seminars and conferences on various issues involving consumer law, the interplay of the First Amendment and Commercial Speech, sweepstakes and promotional activities, and food advertising issues. He successfully defended California's environmental advertising statute against First Amendment attack in the 9th Circuit in ANA v. Lungren and he was one of the lead attorneys working on the California action against the tobacco companies.  He was been involved in the various multistate actions aimed at the practices of sweepstakes and promotion companies, and has been involved in telecommunications issues, predatory lending practices, environmental advertising and health fraud issues.