Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
View analytic

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

general session [clear filter]
Tuesday, November 13
 

9:35am

Panopticon: Multiple Platforms & Worlds of Sweepstakes/Contests & Promotions - Linda A. Goldstein, Partner, Manatt, Phelps & Phillips LLP

The Multiple Platforms and Unfolding Worlds of Sweepstakes, Contests and Promotions.


Speakers
avatar for Linda A. Goldstein, Partner, Manatt, Phelps & Phillips  LLP

Linda A. Goldstein, Partner, Manatt, Phelps & Phillips LLP

Manatt, Phelps & Phillips LLP
Linda Goldstein is widely recognized as one of the leading advertising lawyers in the country. She represents clients in every sector of the advertising and marketing industry in advertising, intellectual property, and Internet matters. Her practice includes review of advertising campaigns for legal compliance on behalf of brand marketers and agencies, representing clients in false advertising cases, both in court and before the NAD, advising... Read More →


Tuesday November 13, 2012 9:35am - 10:55am
Chicago Sheraton Ballroom 8/9/10

11:55am

Facebook Platforms & Policies: Allison Hendrix, Counsel, Facebook Inc.,

Facebook Policies – Developing Apps, Sweepstakes, Other Key Issues Re: Platform & Policies


Speakers
avatar for Allison Hendrix, Counsel, Facebook Inc.,

Allison Hendrix, Counsel, Facebook Inc.,

Facebook Inc
Law school: Santa Clara University | Facebook: Since 2008 I have worked at Facebook and am responsible for managing our Platform Policies, Promotion Guidelines, and Payments terms.


Tuesday November 13, 2012 11:55am - 12:35pm
Chicago Sheraton Ballroom 8/9/10

2:00pm

Building Successful Mobile Marketing Platforms: Ken Florin, Partner, Loeb & Loeb LLP (moderator), Kelsey Joyce, Legal Affairs Director for Marketing & Communications,T-Mobile,USA, Joshua Goodman,General Counsel, Digitas, Lead Digital Counsel, Publicis Gro

Building Successful Mobile Marketing Programs with the latest technology and tools.


Speakers
avatar for Kelsey Joyce, Legal Affairs Director for Marketing & Communications, T-Mobile,USA

Kelsey Joyce, Legal Affairs Director for Marketing & Communications, T-Mobile,USA

T-Mobile,USA
Kelsey Joyce is a Director of Legal Affairs at T-Mobile USA, Inc. She leads the team responsible for providing legal advice and support to T-Mobile’s marketing, communications, internet commerce, and enterprise project management teams. Prior to joining T-Mobile in 2007, Kelsey was a partner at the highly regarded Seattle law firm Corr Cronin Michelson Baumgardner & Preece LLP, where her practice focused on complex commercial... Read More →
avatar for Joshua Goodman,General Counsel, Digitas,Lead Digital Counsel, Publicis Groupe

Joshua Goodman,General Counsel, Digitas,Lead Digital Counsel, Publicis Groupe

Publicis Groupe
Mr. Goodman is the General Counsel of Digitas, a global interactive marketing agency owned by Publicis Groupe, S.A.  He is responsible for worldwide legal support across all agency functions, including creative services, media, marketing, production, technology development and partnerships.  In addition, Mr. Goodman serves as the global chief digital and media counsel for Publicis Groupe’s agencies.  He joined Digitas in... Read More →
avatar for Ken Florin, PARTNER AND CO-CHAIR, ADVANCED MEDIA AND TECHNOLOGY DEPARTMENT, Loeb & Loeb LLP

Ken Florin, PARTNER AND CO-CHAIR, ADVANCED MEDIA AND TECHNOLOGY DEPARTMENT, Loeb & Loeb LLP

Loeb & Loeb LLP
Kenneth R. Florin represents Fortune 500 companies, media companies, advertising and promotions agencies, sports leagues and teams, and new media and interactive ventures, advising them on the development of their advertising and promotion strategies, online communities, and technology-related products and services.   Mr. Florin negotiates deals ranging from traditional agency-client, co-promotion, tie-in, and employment and sponsorship... Read More →


Tuesday November 13, 2012 2:00pm - 2:45pm
Chicago Sheraton Ballroom 8/9/10

2:45pm

Social Media Pot: Creating Campaigns for the Major Platforms -- Terri Seligman,Frankfurt Kurnit Klein & Selz PC, (Moderator), Susan Cooper, Facebook Inc., Kathryn Barrett Park, General Electric, Aba N. Rogers, The Coca-Cola Co., David Zucco, General Mills

Social Media  & Marketing –  Creating Campaigns for Facebook, Pinterest,  Tumblr, Twitter & other platforms; A Deep Dive into Legal Compliance Today & Tomorrow.

Terri Seligman, Partner, Frankfurt Kurnit Klein & Selz PC, (Moderator)
Susan Cooper, Facebook Inc., Associate General Counsel
Kathryn Barrett Park, Senior Counsel, General Electric Company;
Aba N. Rogers, Counsel, Global marketing and Worldwide Licensing, The Coca- Cola Company 
David Zucco, Counsel, General Mills
Chad Woodford,Product Counsel, Revenue Twitter Inc

 


Speakers
avatar for Aba N. Rogers, Counsel, Global Marketing and Worldwide Licensing, The Coca- Cola Company

Aba N. Rogers, Counsel, Global Marketing and Worldwide Licensing, The Coca- Cola Company

Coca-Cola Company
Aba Rogers is Global Marketing Counsel and Worldwide Licensing Attorney with The Coca-Cola Company.  In her role, Aba negotiates and drafts various marketing, consulting, and vendor agreements as well as advises and counsels Coca-Cola’s various global marketing functions on intellectual property law issues, including privacy and publicity rights, copyrights and trademark infringement, social media marketing, and interactive mobile... Read More →
avatar for Kathryn Barrett Park, Senior Counsel, General Electric Company

Kathryn Barrett Park, Senior Counsel, General Electric Company

General Electric Company
Kathryn Barrett Park, a past president of the International Trademark Association, currently serves as Senior Counsel for Advertising and Brand Management for the General Electric Company, headquartered in Fairfield, CT, USA.  Ms. Park attended Brown University and graduated magna cum laude with a B. A. Degree in art history in 1980.  She then attended the Columbia University School of Law, graduating with a J. D. Degree in law, and... Read More →
avatar for Susan Cooper, Facebook Inc., Associate General Counsel

Susan Cooper, Facebook Inc., Associate General Counsel

Facebook
Susan Cooper is Associate General Counsel at Facebook where she advises the business on global issues related to Facebook's advertising, marketing, and promotions products and programs.  Prior to joining Facebook, Susan was Senior Legal Director for Marketing, Advertising and Promotions at Yahoo.  From 2003-2007, Susan was a staff attorney at the FTC where she worked first in the Division of Privacy and Identity Protection and then in... Read More →
avatar for Chad Woodford, Product & Business Counsel, Twitter Inc

Chad Woodford, Product & Business Counsel, Twitter Inc

Twitter
Chad is the product and business counsel for Twitter's revenue products where he advises the engineering and sales organizations on legal issues and strategy in connection with Twitter's advertising platform, including advertising regulations, privacy law, consumer protection law, cyberlaw, and intellectual property law.  Prior to joining Twitter, he was part of the technology transactions group at Fenwick & West LLP, senior licensing... Read More →
avatar for David Zucco, Counsel, General Mills

David Zucco, Counsel, General Mills

General Mills
David Zucco is Counsel at General Mills, where he focuses on (among other things) interactive marketing and privacy matters.  In his role, he provides legal support for the company’s social-media initiatives.  He also serves as divisional counsel for the Green Giant and Old El Paso business units.  Prior to joining General Mills, David worked as a litigation associate at Robins, Kaplan, Miller &Ciresi L.L.P., and prior to... Read More →
avatar for Terri Seligman, Partner, Frankfurt Kurnit Klein & Selz PC

Terri Seligman, Partner, Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC
Terri J. Seligman is a partner in our Advertising, Marketing, and Public Relations Group. Ms. Seligman has been a leader in the advertising, promotions, and marketing law community for almost 20 years. She advises on all issues and transactions relating to traditional and online marketing and promotion of products and services. She counsels clients in a wide range of industries, including consumer products, entertainment, telecommunications... Read More →


Tuesday November 13, 2012 2:45pm - 3:40pm
Chicago Sheraton Ballroom 8/9/10
 
Wednesday, November 14
 

8:20am

Online Behavioral Advertising & Other Aspects of Privacy: Liisa M. Thomas, Winston & Strawn & Pamela Jones Harbour, Fulbright & Jaworski LLP (Co-Moderators); Genie Barton, Council of Better Business Bureau; Brenda Pritchard, Gowling Lafleur Henderson LLP;

Online Behavioral Advertising, Tracking Cookies & Other Aspects of Privacy

Liisa M. Thomas, Partner, Winston & Strawn & Pamela Jones Harbour, Partner,  Fulbright & Jaworski LLP (Co-Moderators)

Genie Barton, Director, On-line Internet Based Advertising, Council of Better Business Bureau,

Brenda Pritchard, Partner, Gowling Lafleur Henderson LLP, Jack Yang, Assoc. General Counsel, Visa


Speakers
avatar for Genie Barton, Director, On-line Internet Based Advertising, Council of Better Business Bureau

Genie Barton, Director, On-line Internet Based Advertising, Council of Better Business Bureau

Better Business Bureau
Genie Barton is the Vice President and Director, Online Interest-Based Advertising Accountability Program and Mobile Marketing Initiatives.  Ms. Barton launched the CBBB’s enforcement program which monitors industry compliance with the Self-Regulatory Principles for Online Behavioral Advertising, investigates potentially non-compliant entities, issues decisions regarding compliance, and refers entities that do not come into... Read More →
JY

Jack Yang, Associate General Counsel, Visa

Visa
Jack Yang is Associate General Counsel of Visa’s Global Privacy Office.  As part of the Visa legal department, he advises Visa on privacy, data security and risk management issues and is responsible for developing the company’s framework for analyzing privacy and data issues arising from proposed data products and services. | | Jack’s practice focus is in the areas of privacy, intellectual property, licensing... Read More →
avatar for Brenda Pritchard, Partner, Gowling Lafleur Henderson LLP

Brenda Pritchard, Partner, Gowling Lafleur Henderson LLP

Gowling Lafleur Henderson LLP
Brenda Pritchard is the Gowlings Industry Group Leader for Manufacturing, Sales and Distribution, with more than 28 years experience practising exclusively in advertising and marketing law. Brenda’s practice includes: advertising copy review; coupon, premium and contest promotions; social media and privacy advice, negotiation of music, talent and artistic rights for use in production; merchandising and publishing contracts and... Read More →
avatar for Pamela Jones Harbour, Partner,  Fulbright & Jaworski LLP

Pamela Jones Harbour, Partner, Fulbright & Jaworski LLP

Fulbright & Jaworski LLP
Former Federal Trade Commissioner Pamela Jones Harbour is a partner in Fulbright & Jaworski L.L.P.’s antitrust and competition practice. Pamela heads the firm's Privacy, Competition and Data Protection practice group. She is well recognized for her knowledge of evolving areas of competition and consumer protection law, including privacy and data security issues. Pamela served on the Federal Trade Commission from 2003 until April... Read More →
avatar for Liisa M. Thomas, Partner, Winston & Strawn

Liisa M. Thomas, Partner, Winston & Strawn

Winston & Strawn
Lisa Thomas, a partner based in the firm’s Chicago office, has spent more than 15 years focusing on the cutting-edge convergence of privacy and advertising law. Her clients rely on her ability to create clarity in a sea of confusing legal requirements, and her down-to-earth delivery of efficient results. With Ms. Thomas’s assistance, her clients—which include major consumer brands, advertising agencies, and consumer research... Read More →


Wednesday November 14, 2012 8:20am - 9:15am
Chicago Sheraton Ballroom 8/9/10

9:45am

Pitfalls and Whirlpools: Esther Chavez, Assistant Attorney General – Texas; Nancy Felsten (Moderator), Davis Wright Tremaine LLP; Andrew Sacks, T-Mobile USA; Andrea Levine, Better Business Bureau; Amanda Vann Faulker, Jr., Corporate Counsel, Energizer

What Happened this Year in Advertising Law and What You Need Know

Esther Chavez, Assistant Attorney General – Texas,

Nancy Felsten, Partner, Davis Wright Tremaine LLP

Andrea Levine, Director, National Advertising Division, Better Business Bureau

Andrew Sacks, VP Legal, T-Mobile USA

Amanda Vann Faulker, Jr., Corporate Counsel, Energizer


Speakers
avatar for Andrea Levine, Director, National Advertising Division, Better Business Bureau

Andrea Levine, Director, National Advertising Division, Better Business Bureau

Better Business Bureau
Andrea C. Levine is the Director of NAD and a Senior Vice President of the Council of Better Business Bureaus. Andrea leads the team of NAD’s highly experienced lawyers and oversees the advertising monitoring and review process. During Andrea’s 8-year tenure, NAD has resolved over 950 cases, and has generated a 96% compliance rate without legal sanction or regulatory authority. Andrea lectures frequently on NAD’s system of... Read More →
AV

Amanda Vann Faulkner, Jr., Corporate Counsel, Energizer

Amanda is Senior Corporate Counsel for Energizer, responsible for the marketing and regulatory issues for the Playtex business of Energizer Personal Care. Amanda joined Energizer in 1999 as a Legal Intern.  Two years later, upon her graduation from the St. Louis University School of Law, she became an Attorney for the Intellectual Property and Labor Relations groups.  Following Energizer’s acquisition of Schick - Wilkinson... Read More →
avatar for Nancy Felsten, Partner, Davis Wright Tremaine LLP

Nancy Felsten, Partner, Davis Wright Tremaine LLP

Davis Wright Tremaine LLP
Nancy J. Felsten is a partner in the New York office of Davis Wright Tremaine LLP. She advises advertising agencies and corporate clients large and small on advertising, marketing and promotional matters. Her clients include a broad cross-section of industry ranging from all manner of consumer products to clients involved more specifically in media, telecommunications, consumer products, electronics, FDA-regulated OTC products, pharmaceuticals... Read More →
EC

Esther Chavez, Assistant Attorney General – Texas

State of Texas
Esther Chavez is an Assistant Attorney General and Deputy Chief in the Consumer Protection and Public Health Division of the Office of Texas Attorney General Greg Abbott. Ms. Chavez’ cases on behalf of the Division encompass a broad range of consumer protection concerns. Ms. Chavez’ professional activities include current service on the Texas State Bar’s Consumer Law Section council. Previously she has served as Vice Chair of... Read More →
avatar for Andrew Sacks,  VP Legal,T-Mobile USA

Andrew Sacks, VP Legal,T-Mobile USA

T-Mobile
Andy Sacks is a Vice President in the legal department of T-Mobile USA in Bellevue WA, where he looks after legal support for marketing, sales, customer care, finance, and procurement. Prior to joining T-Mobile, Andy had in-house positions with Dell, in Austin and Singapore, and Ameritech, in Chicago.  Andy was also in private practice in Washington DC, and began his career at the FTC’s Division of Advertising Practices in Washington... Read More →


Wednesday November 14, 2012 9:45am - 10:40am
Chicago Sheraton Ballroom 8/9/10

10:55am

Legal & Business Hot Buttons in App Development: Jamie Rubin, Partner, Information Law Group LLP; Nick Johnson, Partner, Osborne Clarke; SVP of product at BrightTag; Larry Kuhn, Account Technology Strategist, Microsoft Windows

Jamie Rubin, Partner, Information Law Group LLP
Nick Johnson, Partner, Osborne Clarke,
Blane Sims, SVP of product at BrightTag
Larry Kuhn, Account Technology Strategist, Microsoft Windows


Speakers
BS

Blane Sims, SVP of product at BrightTag

http://www.brighttag.com/
Blane Sims is SVP of product at BrightTag. He has more than 14 years of e-commerce and enterprise software experience, including leading the private label and affiliate marketing products team at Orbitz and helping shape the early years of dynamic web content delivery at Vignette. Sims also has spent time working with early-stage companies in the enterprise search and IT resource management spaces, and has a technical background in IT systems... Read More →
avatar for Nick Johnson, Partner, Osborne Clarke

Nick Johnson, Partner, Osborne Clarke

Osborne Clarke
Nick heads the advertising, sponsorship and media team at leading European law firm Osborne Clarke, which was voted “TMT Law Firm of the Year” this year by UK journal The Lawyer.  He is rated by directories Legal 500 and Chambers as one of the UK's top advertising and marketing lawyers, and also regularly advises on betting, gaming and lottery law issues. Although UK-educated and UK-qualified, Nick is a US citizen and retains... Read More →
avatar for Jamie Rubin, Partner, Information Law Group LLP

Jamie Rubin, Partner, Information Law Group LLP

Jamie Rubin joined Information Law Group as a partner in June 2011. Jamie is a media, promotions and intellectual property lawyer who works with clients to bring their advertising, promotional and entertainment campaigns from concept to execution. Jamie’s practice covers the spectrum of traditional and emerging advertising and entertainment issues. He works on national and digital advertising campaigns, celebrity spokesperson... Read More →
avatar for Larry Kuhn, Account Technology Strategist, Microsoft Windows

Larry Kuhn, Account Technology Strategist, Microsoft Windows

Microsoft
Larry joined Microsoft as an enterprise consultant in 2001. As a consultant, Larry helped numerous global enterprise customers plan, design and deploy solutions based on SharePoint and .NET technologies. In his current role, Larry assists his customers with solving their business challenges and seizing market opportunities using Microsoft-based solutions. With over 25 years of experience in the software industry, his experience spans areas of... Read More →


Wednesday November 14, 2012 10:55am - 11:45am
Chicago Sheraton Ballroom 8/9/10

11:45am

Global Privacy: Scott Meyer, CEO, Evidon, Inc; Alan Sutin, Chrmn, National Technology/Media,Greenberg Traurig LLP (Moderator), Chris Lockard, Corporate Counsel, The Clorox Company, Harry Valetk, Corp Privacy Director, Met Life

Global Privacy – How to Configure Websites, Make disclosures and, registrations in Multiple Jurisdictions:

Scott Meyer, CEO, Evidon, Inc.
Alan Sutin, Chairman, National Technology/Media,Greenberg Traurig LLP (Moderator)
Chris Lockard, Corporate Counsel,The Clorox Company
Harry Valetk, Corp Privacy Director, Met Life


Speakers
avatar for Chris Lockard, Corporate Counsel,  The Clorox Company

Chris Lockard, Corporate Counsel, The Clorox Company

The Clorox Company
Chris Lockard is Corporate Counsel at The Clorox Company, where he advises an array of leading consumer brands including Clorox, Glad, Kingsford, Hidden Valley, Burt’s Bees and Brita on their marketing and promotional activities. He is responsible for legal issues related to digital marketing, including the use of social media, websites and blogs, as well as multimedia content and contests and sweepstakes. He also serves as Clorox’s... Read More →
avatar for Alan Sutin, Chairman, National Technology / Media,Greenberg Traurig LLP

Alan Sutin, Chairman, National Technology / Media,Greenberg Traurig LLP

Greenberg Traurig LLP
Alan is Chair of Greenberg Traurig’s Global Intellectual Property & Technology Practice Group. An experienced business lawyer focused on commercial transactions with significant intellectual property and technology issues, Alan brings a practical, business-oriented approach to advising companies as they expand their use of new leading-edge technologies. Alan advises clients in connection with transactions involving the development... Read More →
avatar for Scott Meyer, CEO, Evidon, Inc

Scott Meyer, CEO, Evidon, Inc

Evidon, Inc.
Scott created Evidon (formerly Better Advertising) while an Entrepreneur in Residence at Warburg Pincus LLC, the global private equity firm that is supporting the company. From 2005-2008, Scott was President and CEO of About.com, a part of The New York Times Company. He spent eight years with The New York Times Company in a number of senior management roles. In addition to his role at About.com, he was the General Manager of the company's... Read More →


Wednesday November 14, 2012 11:45am - 12:30am
Chicago Sheraton Ballroom 8/9/10

3:35pm

How NOT to go Wrong with Your Marketing: Joseph Lewczak, Partner, Davis & Gilbert LLP; Jeffrey A. Greenbaum, Managing Partner, Frankfurt Kurnit Klein & Selz; Brian Heidelberger, Partner, Winston & Strawn LLP

An Omnibus Entertaining and Highly Informative Session from the Experts on What can go legally Wrong with your promotion

Joseph Lewczak, Partner, Davis & Gilbert LLP

Jeffrey A. Greenbaum, Managing Partner, Frankfurt Kurnit Klein & Selz,

Brian Heidelberger, Partner, Winston & Strawn LLP


Speakers
avatar for Brian Heidelberger, Partner, Winston & Strawn LLP

Brian Heidelberger, Partner, Winston & Strawn LLP

Winston & Strawn LLP
Brian Heidelberger is a Partner at Winston & Strawn LLP in Chicago, Illinois. Mr. Heidelberger counsels major corporations, e-commerce companies and their advertising/promotion agencies on advertising, marketing and promotional issues, while considering copyright, trademark, right of publicity, false advertising, sweepstakes/contest issues, television network guidelines, as well as the Screen Actors Guild Commercials Contract. Mr... Read More →
avatar for Joseph Lewczak, Partner, Davis & Gilbert LLP

Joseph Lewczak, Partner, Davis & Gilbert LLP

Joseph J. Lewczak is a partner in the Advertising, Marketing & Promotions; Entertainment, Media & Publishing and Intellectual Property Practice Groups of Davis & Gilbert.  He represents numerous multinational, national and local advertising agencies, promotions agencies, advertisers, direct marketers, and telemarketers in connection with all aspects of advertising, promotions, marketing, direct marketing and telemarketing. Mr... Read More →
avatar for Jeffrey A. Greenbaum, Managing Partner, Frankfurt Kurnit Klein & Selz

Jeffrey A. Greenbaum, Managing Partner, Frankfurt Kurnit Klein & Selz

Frankfurt Kurnit Klein & Selz
Jeffrey A. Greenbaum is a partner in the Advertising, Marketing, and Public Relations group at Frankfurt Kurnit Klein & Selz, PC, and is also the firm's Managing Partner. Mr. Greenbaum counsels advertisers, media companies, advertising agencies, and production companies on a wide variety of advertising, marketing, branded entertainment, and intellectual property matters, including advertising regulation, rights clearance, agency/client... Read More →


Wednesday November 14, 2012 3:35pm - 4:45pm
Chicago Sheraton Ballroom 8/9/10