PMA 34th Annual Marketing Law Conference: Full Schedule

3:55pm CST

Celebrity Talent and Where the Union Fits In: Jim Taylor, Loeb & Loeb LLP; Steve Caldwell, IP, The Procter & Gamble Company; William Jelinek, The Estee Lauder Company

Negotiating with Celebrity Talent and Where the Union Fits In: James Taylor, Partner and Co-Chair, Advanced Media and Technology Department, Loeb & Loeb LLP (Moderator); Steve Caldwell, Senior Counsel, IP, The Procter & Gamble Company, William Jelinek, VP & Legal Counsel, The Estee Lauder Company, Other Speakers TBA

Speakers

Steve Caldwell, Senior Counsel, IP, The Procter & Gamble Company

The Procter & Gamble Company

Steve Caldwell is Senior Counsel at The Procter & Gamble Company. He is responsible for providing legal support to Procter & Gamble Productions, Inc. and P&G’s practice groups for New Business Creation, Digital Media and Talent, Entertainment, Music and Alliances. He is a reformed... Read More →

William Jelinek, VP & Legal Counsel, The Estee Lauder Company

James Taylor, Partner and Co-Chair, Advanced Media and Technology Department, Loeb & Loeb LLP

Loeb & Loeb LLP

James Taylor’s principal practice areas include advertising, promotions and privacy for advertisers, advertising and promotion agencies, and entertainment, media, Internet and mobile clients. Mr. Taylor counsels clients on their integrated marketing initiatives, agency services... Read More →

Tuesday November 13, 2012 3:55pm - 4:40pm CST
Chicago Sheraton Ballroom 10

Breakout

3:55pm CST

Coupons, Premiums, Loyalty Programs, Rebates: Neal Patel, Frost Brown Todd LLC (Moderator); Jane Azia, Chief, Bureau of Consumer Frauds and Protection, Office of A.G., New York State, Ama Romaine, Vice President & Senior Counsel, Brands, Hilton Worldwide,

Value Added: Incentive Marketing 1 – Coupons, Premiums, Loyalty Programs, Rebates

Neal Patel, Member, Frost Brown Todd LLC (Moderator); Jane Azia,Chief, Bureau of Consumer Frauds and Protection, Office of A.G., New York State; Ama Romaine, Vice President & Senior Counsel, Brands, Hilton Worldwide; Nicolette Hudson, Intellectual Property Counsel, Express, LLC

Speakers

Neal Patel, Member, Frost Brown Todd LLC

Frost Brown Todd LLC

Neal is an advertising and intellectual property attorney with significant experience in the advertising and promotions legal field. Backed with many years of in-house legal experience, he has worked on promotional campaigns for some of America’s leading brands, delivering pragmatic... Read More →

Nicolette Hudson, Intellectual Property Counsel, Express, LLC

Express LLC

Nicolette Hudson is Intellectual Property Counsel at Express, LLC. In her current position she serves as a strategic partner with the marketing, design, and merchant departments. She is also responsible for implementing Express’ strategy for protecting and defending intellectual... Read More →

Jane Azia,Chief, Bureau of Consumer Frauds and Protection, Office of A.G.,New York State

Office of the New York Attorney General

Jane Azia is currently the Chief of the Bureau of Consumer Frauds and Protection in the Office of the New York Attorney General. From April 2007 through April 2011, she served as the Director of Non-Depository Institutions and Consumer Protection for the New York State Banking Department... Read More →

Ama Romaine, Vice President & Senior Counsel, Brands, Hilton Worldwide

Hilton Worldwide

Ama Romaine is vice president and senior counsel, brands at Hilton Worldwide serving as a key advisor to the company’s global communications organization and leading the legal team’s support of the company’s brand management functions worldwide, including advertising, marketing... Read More →

Tuesday November 13, 2012 3:55pm - 4:40pm CST
Chicago Sheraton Ballroom 9

Breakout

3:55pm CST

Gamification – On-line Gambling, Virtual Currency, Advergaming, Fantasy Sports & Cyber Cafes : William M. Heberer, Moritt Hock & Hamroff LLP; David W. Monahan, Deputy Chief, Consumer Protection Division, Office of the A.G. MA; Gabe Karp, ePrize; Yvonne Im

Gamification – On-line Gambling, Virtual Currency, Advergaming, Fantasy Sports & Cyber Cafes et al. William M. Heberer, Partner, Moritt Hock & Hamroff LLP; David W. Monahan, Deputy Chief, Consumer Protection Division, Office of the A.G. MA; Gabe Karp, EVP/General Counsel, ePrize; Yvonne Imbert-Garraton, Director/Bus./Legal, CBS Interactive

Speakers

Gabe Karp, EVP/General Counsel, ePrize

ePrize

Gabe Karp is the Executive Vice President and General Counsel of ePrize, LLC, an interactive promotions company which represents more than 75 of the top 100 brands in the world. He oversees all corporate legal matters and leads the Legal Services Team which is responsible for ensuring... Read More →

Yvonne Imbert-Garraton, Director/Bus./Legal, CBS Interactive

CBS Interactive

Yvonne M. Imbert Garratón joined CBS Interactive Inc. in September, 2007, and serves as Director of Business & Legal Affairs. She is primarily responsible for negotiating and drafting Content Licensing Agreements for the Sports Division of CBS Interactive, and clearance and compliance... Read More →

William M. Heberer, Partner, Moritt Hock & Hamroff LLP

Moritt Hock & Hamroff LLP

William M. Heberer is a partner with Moritt Hock & Hamroff LLP, in the firm's Garden City, NY office where he focuses his practice in the areas of marketing, advertising, internet, gaming and intellectual property law. His clients include national advertisers, direct-to-consumer... Read More →

David W. Monahan, Deputy Chief, Consumer Protection Division, Office of the A.G. MA

Office of the A.G. MA

Tuesday November 13, 2012 3:55pm - 4:40pm CST
Superior A

Breakout

3:55pm CST

The Rites Of Clearance: Rights Clearance/Using Entertainment IP in New Media - Scott Witlin, Barnes & Thornburg LLP, Eric Baum, Sony Pictures Entertainment, Jen Hurley, Associate General Counsel, Corbis

The Rites Of Clearance: Rights Clearance/Using Entertainment IP in New Media

Scott Witlin, Partner, Barnes & Thornburg LLP,
Eric Baum, Sr. VP/Business and Legal, Sony Pictures Entertainment,
Jen Hurley, Associate General Counsel, Senior Corporate Counsel, Corbis

Speakers

Jen Hurley, Associate General Counsel, Corbis

Corbis Corporation

Jen Frankel Hurley is Associate General Counsel at Corbis Corporation where she advises the company in the areas of copyright, trademark, personality rights, entertainment law, licensing, marketing and digital rights. Prior to joining Corbis, Jen spent over five years at Starbucks... Read More →

Eric Baum, Sr. VP/Business and Legal, Sony Pictures Entertainment

Scott Witlin, Partner, Barnes & Thornburg LLP

Barnes & Thornburg LLP

Scott J. Witlin is a partner in the Los Angeles office of Barnes & Thornburg and a member of the firm’s Labor and Employment Law Department and the Entertainment and Music Practice Group. Mr. Witlin handles traditional labor and employment matters, including arbitrations, collective... Read More →

Tuesday November 13, 2012 3:55pm - 4:40pm CST
Chicago Shearton Ballroom 8

Breakout

4:55pm CST

Cause Marketing and Social Media: Ed Chansky, Greenberg Traurig LLP, (Moderator); Chris Curry, Gage; Shannon Couffer, Walgreens; Ellen Wilmott, Komen for the Cure,

Cause Clebere: Cause Marketing and the Interface with Social Media

Ed Chansky, Shareholder, Greenberg Traurig LLP, (Moderator)

Chris Curry, Gage, General Counsel & Secretary,

Shannon Couffer, Senior Attorney Litigation and Regulatory Law, Walgreens,

Ellen Wilmott, General Counsel, Komen for the Cure,

Speakers

Ellen Wilmott, General Counsel, Komen for the Cure,

Susan G. Komen for the Cure

As General Counsel and Corporate Secretary, Ellen Willmott is responsible for the overall legal affairs of Susan G. Komen for the Cure, including oversight of regulatory compliance, international and domestic partnerships, and as counsel to the Board of Directors. Prior to joining... Read More →

Chris Curry, General Counsel & Secretary, Gage

Gage

Christopher J.A. Curry has served as the General Counsel and Secretary to Gage and its affiliates and subsidiaries since 2001. Gage is a Minneapolis-based marketing, promotion, direct, interactive and brand communications agency dedicated since 1991 to increasing the sales of its... Read More →

Ed Chansky, Shareholder, Greenberg Traurig LLP

Greenberg Traurig LLP

Ed practices in the areas of advertising, promotion, sweepstakes, intellectual property, internet and trade regulation law, including charitable promotions, protection and licensing of trademarks and copyrights worldwide, electronic commerce, and antitrust law. In 2008, he joined... Read More →

Shannon Couffer, Senior Attorney Litigation and Regulatory Law, Walgreens

Walgreens

Shannon Couffer is a Senior Attorney in the Litigation and Regulatory Law Group at Walgreen Co., where she is responsible for corporate regulatory law matters including FTC/FCC Compliance in advertising practices for all forms of media, customer financial privacy, FCPA & AML Compliance... Read More →

Tuesday November 13, 2012 4:55pm - 5:40pm CST
Chicago Sheraton Ballroom 9

Breakout

4:55pm CST

International Promotions: John Feldman, Partner, Reed Smith (Moderator); Dr. Søren Pietzcker, Partner, HEUKING KÜHN LÜER WOJTEK; Peter Le Guay, Partner, Thomsons Lawyers, Michel Bejot, Bernard-Hertz Bejot

Corssing the Dateline: International Promotions
John Feldman, Partner, Reed Smith (Moderator)
Dr. Søren Pietzcker, Partner, HEUKING KÜHN LÜER WOJTEK
Michel Bejot, Bernard-Hertz Bejot
Peter Le Guay, Partner, Thomsons Lawyers

Speakers

Michel Bejot, Bernard-Hertz Bejot

Bernard-Hertz Bejot

Mr. Béjot is a partner with the Paris law firm of Bernard-Hertz-Béjot, and head of the firm's intellectual property practice group (trademark, copyright, advertising and promotions, software licensing and distribution, internet and electronic commerce). In addition to his work in... Read More →

Peter Le Guay, Partner, Thomsons Lawyers

Thomsons Lawyers

Peter Le Guay is a partner in the corporate department of Australian law firm Thomsons Lawyers and specialises in advertising and intellectual property law. With over 20 years’ experience, Peter has a broad range of commercial experience and can advise on all legal aspects of promotional... Read More →

John Feldman, Partner, Reed Smith

Reed Smith

John practices in the intellectual property, advertising, marketing, promotion and media law areas in the firm’s Washington office. John also works in trademark, copyright, and right of publicity counseling and litigation, and he frequently represents clients before the National... Read More →

Dr. Søren Pietzcker, Partner, HEUKING KÜHN LÜER WOJTEK

HEUKING KÜHN LÜER WOJTEK

Søren is a partner at Heuking Kühn Lüer Wojtek in Hamburg, and in charge of the Intellectual Property department. He is an Attorney at Law authorized to represent at all District Courts and Courts of Appeal in Germany as well as at the Federal Patent Court. Søren writes and lectures... Read More →

Tuesday November 13, 2012 4:55pm - 5:40pm CST
Superior B

Breakout

4:55pm CST

Sports Marketing –from Ambush marketing to League Negotiations: Robert Driscoll, Davis Wright Tremaine LLP (Moderator); Tom Adams, The Procter & Gamble Company; Brinsley Dresden, Lewis Silkin LLP; Jane Pollack, Citigroup, Inc., Jeffrey B. Gewirtz, Execut

Sports Marketing –from Ambush marketing to League Negotiations

Robert Driscoll, Partner, Davis Wright Tremaine LLP (Moderator)

Tom Adams, Assoc. Director & Assoc. General Counsel Global Brand Equity Leader, Beauty & Grooming Global Sports Marketing Legal, The Procter & Gamble Company,

Brinsley Dresden,Partner & Head, Advertising Law, Lewis Silkin LLP, Jane Pollack, Director/Assoc. Gen. Counsel, Citigroup, Inc.,

Jeffrey B. Gewirtz, Executive Vice President, Business Affairs & Chief Legal Officer, Broooklyn Nets and Barclays Center

Speakers

Jeffrey B. Gewirtz, Executive Vice President, Business Affairs & Chief Legal Officer, Brooklyn Nets and Barclays Center

Jane Pollack, Director/Assoc. Gen. Counsel, Citigroup, Inc.,

Citigroup

Jane Pollack is a Director and Associate General Counsel at Citigroup Inc. In this role, she provides legal counsel to Citi’s Global Consumer Marketing & Internet Organization, the business unit responsible for the advertising for the company’s consumer businesses, including... Read More →

Robert Driscoll, Partner, Davis Wright Tremaine LLP

Davis Wright Tremaine LLP

Rob Driscoll is a partner in the New York City office of Davis Wright Tremaine LLP. Rob represents advertisers and agencies with respect to all aspects of advertising, marketing and promotion law. He regularly negotiates a wide range of marketing-related agreements, including... Read More →

Brinsley Dresden, Partner & Head, Advertising Law, Lewis Silkin LLP

Lewis Silkin LLP

Brinsley Dresden is a partner at Lewis Silkin LLP in London. He is recognized in the top tier for advertising law by the Chambers Guide to the Legal Profession, reporting that “Peers take their hats off to worthy leader Brinsley Dresden, who is top-notch and can argue any case in... Read More →

Tom Adams, Assoc. Director & Assoc. General Counsel Global Brand Equity Leader, Beauty & Grooming Global Sports Market

The Procter & Gamble Company

Tuesday November 13, 2012 4:55pm - 5:40pm CST
Superior A

Breakout

4:55pm CST

Giftcards and Coupons: Melissa Landau Steinman, Venable LLP; Robert Clements, Bureau Chief, Economic Crimes Division, Office of AG, Florida

Incentive Marketing 2 – Gift Cards & Escheat & the Emerging Law/The Divide with Coupons Melissa Landau Steinman, Partner, Venable LLP,; Robert Clements, Bureau Chief, Economic Crimes Division, Office of AG, Florida

Speakers

Robert Clements

Melissa Landau Steinman, Partner, Venable LLP

Venable LLP

Melissa Landau Steinman is a partner in Venable’s Regulatory Group, focusing on advertising, marketing and new media, as well as distribution antitrust. She works with clients from every sector of industry at every stage of distributing consumer products and services, counseling... Read More →

Tuesday November 13, 2012 4:55pm - 6:40pm CST
Chicago Shearton Ballroom 8

Breakout

1:45pm CST

Advance Consent , Negative Option and Affiliate Marketing: Marc Roth, Partner, Manatt, Phelps & Phillips, LLP; Andrew Lustigman, Partner, Olshan Frome Wolosky LLP; C.Steven Baker, Regional Director, Midwest Region, FTC;Albert Norman

Risks and Opportunities in Advance Consent , Negative Option and Affiliate Marketing

Marc Roth, Partner, Manatt, Phelps & Phillips, LLP,

Andrew Lustigman, Partner, Olshan Frome Wolosky LLP

C. Steven Baker, Regional Director, Midwest Region, FTC

Albert Norman Shelden, Deputy Attorney General, Dept. of Justice, California (Retired Annuitant)

Speakers

Albert Norman Shelden, Deputy Attorney General, Dept. of Justice, California (Retired Annuitant)

Albert Norman Shelden was the Senior Assistant Attorney General in charge of the California Attorney General's Office Consumer Law Section from 2004 -2008. He currently works as a Retired Annuitant for the CA AG’s Office in the Consumer Law Section. He received his undergraduate... Read More →

C. Steven Baker, Regional Director, Midwest Region, Federal Trade Comission

Federal Trade Commission

C. Steven Baker is Director of the Federal Trade Commission's Midwest Region in Chicago, a position he has held since 1988. The Region covers the central United States,[1] and the office does primarily consumer protection work for the Commission, concentrating on consumer fraud matters such as telemarketing and spamming. The office works extensively on Cross-border fraud, and Mr. Baker is one of the founders of the Toronto Strategic Partnership... Read More →

Andrew Lustigman, Partner, Olshan Frome Wolosky LLP

Olshan Frome Wolosky LLP

Andy Lustigman is the head of Olshan’s Advertising Marketing and Promotions Group. He represents marketers, advertisers, and traditional and digital agencies and suppliers in connection with the legal aspects of their advertising and promotional marketing businesses. Andy counsels... Read More →

Marc Roth, Partner, Manatt, Phelps & Phillips, LLP,

Manatt, Phelps & Phillips, LLP

Marc is a highly accomplished regulatory attorney with 20 years of experience in consumer marketing law, with specialized expertise in privacy and magazine audit sales and circulation rules.Mr. Roth has experience representing and advising Fortune 100 and Fortune 500 clients in all... Read More →

Wednesday November 14, 2012 1:45pm - 2:30pm CST
Chicago Sheraton Ballroom 9

Breakout

1:45pm CST

Environmental Marketing - Greener Pastures? Brian Fergemann, Partner, Winston & Strawn LLP (Moderator); Theresa Harris, Target; Wendy Reed, Partner, Heenan Blaikie LLP; David Mallen, Associate Director, National Advertising Division

Successful Environmental Marketing with the New Rules

Brian Fergemann, Partner, Winston & Strawn LLP (Moderator)

Theresa Harris, Target

Wendy Reed, Partner, Heenan Blaikie LLP

David Mallen, Associate Director, National Advertising Division

Speakers

David Mallen, Associate Director, National Advertising Division, Better Business Bureau

Better Business Bureau

David G. Mallen, Deputy Director for Legal Affairs, joined NAD in March 1999. David reviews national advertising campaigns, analyzes claim substantiation issues, and has resolved disputes between advertisers of dietary supplements, food and drug products, telecommunication services... Read More →

Wendy Reed, Partner, Heenan Blaikie LLP

Heenan Blaikie LLP

Wendy Reed co-chairs the Marketing and Advertising Law Group at Heenan Blaikie, LLP, one of Canada's leading law firms, with approximately 600 lawyers and other professionals. She has practiced exclusively in this area of law for over 25 years, advising extensively on promotions... Read More →

Brian Fergemann, Partner, Winston & Strawn LLP

Winston & Strawn LLP

Mr. Fergemann is a partner in the Advertising, Marketing & Entertainment Law Practice at the Chicago-based law firm of Winston & Strawn LLP. He provides counseling on a wide range of advertising, marketing, intellectual property, and e-commerce issues to major national consumer... Read More →

Theresa Harris, Counsel, Target

Target

Terry Harris joined Target Corporation in 1997 and is currently a Senior Counsel, General Business on the Marketing and Merchandising Law Department team. In her current role, Terry is responsible for providing legal advice to the following Marketing areas at Target: Packaging... Read More →

Wednesday November 14, 2012 1:45pm - 2:30pm CST
Chicago Sheraton Ballroom 10

Breakout

1:45pm CST

Kidding Around: Alan Friel, Partner, Edwards Wildman Palmer LLP (Moderator); Andra Dallas, Senior Staff Attorney, Children's Advertising Unit, BBB; Jeanette Neumann, International Regulatory Affairs/Law Dept./Mattel Inc.; Jordan McCollum, VP, Counsel, Wa

Children’s Marketing: It’s Not Just About Food! (COPPA, CARU, Product Liability et al)

Alan Friel, Partner, Edwards Wildman Palmer LLP (Moderator)

Andra Dallas, Senior Staff Attorney, Children's Advertising Unit, BBB

Jeanette Neumann, International Regulatory Affairs/Law Dept./Mattel Inc.

Jordan McCollum, VP, Counsel, Walt Disney Company

Other Speakers TBA

Speakers

Jordan McCollum, Chief Counsel, Disney Interactive

Disney Interactive

Andra Dallas, Sr. Staff Attorney, BBB

Jeanette Neumann, International Regulatory Affairs/Law Dept./Mattel Inc.

Mattel Inc.

Jeanette Neumann leads the Standards & Practices group at Mattel, the world’s largest toy company. An industry veteran with more than a decade of experience, she has deep knowledge of children’s advertising. Jeanette is responsible for overseeing the review of content and advertising... Read More →

Alan Friel, Partner, Edwards Wildman Palmer LLP

Edwards Wildman Palmer LLP

Alan Friel is a partner in the Intellectual Property Department of Edwards Wildman and Chair of its Media and Technology Practice group. He is a thought leader regarding convergence legal issues – the property, liability and regulatory implications at the evolving intersections... Read More →

Wednesday November 14, 2012 1:45pm - 2:30pm CST
Superior A

Breakout

1:45pm CST

Social Media Internal: Gonzalo Mon, Partner, Kelley Drye & Warren LLP (Moderator); Cheryl Givner, Group Head & Legal Counsel, Worldwide Marketing Mastercard; Robert Pineda, Senior Counsel, Johnson & Johnson; Ben Berman, Kayak; Lynne M. Matuszak, Counsel

Social Media Internal: Managing Employees & Optimizing Company Policies
Gonzalo Mon, Partner, Kelley Drye & Warren LLP (Moderator)
Cheryl Givner, Group Head/Lead Global Marketing Counsel, MasterCard Worldwide,
Ben Berman, Deputy General Counsel, Kayak,
Lynne M. Matuszak, Counsel. Consumer Marketing, Ford Motor Co.,
Robert Pineda, Senior Counsel, Johnson & Johnson

Speakers

Lynne M. Matuszak, Lead Counsel, Consumer Marketing, Ford Motor Co.,

Ford Motor Company

Lynne Matuszak is advertising and marketing counsel for Ford Motor Company. She provides legal advice to members of Ford's Marketing and Sales Organization on a wide range of legal issues including franchise law, advertising law, social media, digital marketing and strategic alliances... Read More →

Robert Pineda, Senior Counsel, Johnson & Johnson

Johnson & Johnson

Robert (“Rob”) Pineda is Senior Counsel in the Johnson & Johnson Law Department. He is a member of the department’s Regulatory Law Group and in particular provides regulatory legal support to McNeil Consumer Healthcare (“McNeil”) of the Johnson & Johnson Family of Companies... Read More →

Ben Berman, Deputy General Counsel, Kayak

Kayak

As Deputy General Counsel at KAYAK, Ben provides legal counsel and oversight of a variety of legal matters, including commercial transactions, intellectual property, advertising, marketing, privacy, security, real estate, litigation, regulatory compliance and company policy. Prior... Read More →

Gonzalo Mon, Partner, Kelley Drye & Warren LLP

Kelley Drye & Warren LLP

Gonzalo Mon is a partner in the firm's Washington, D.C. office. Named 2012 D.C. Advertising "Lawyer of the Year" by Best Lawyers, his practice focuses on advertising and promotions law. As an advertising attorney, Mr. Mon works closely with clients who are creative, and he understands... Read More →

Cheryl Givner, Group Head/Lead Global Marketing Counsel, Worldwide Marketing, Mastercard

Mastercard

Cheryl Givner is senior vice president, group head and managing counsel for MasterCard Worldwide. In this role, she leads and manages the legal support for global and US consumer, bank, merchant and digital marketing, sponsorships, corporate and employee communications, as well... Read More →

Wednesday November 14, 2012 1:45pm - 2:30pm CST
Chicago Shearton Ballroom 8

Breakout

2:30pm CST

Defending Class Actions & Governmental Investigations: Roger Colaizzi, Partner, Venable LLP, & Christopher A. Cole, Partner, Manatt, Phelps & Phillips LLP

Defending Class Actions & Governmental Investigations

Roger Colaizzi, Partner, Venable LLP,

Christopher A. Cole, Partner, Manatt, Phelps & Phillips LLP

Speakers

Roger Colaizzi, Partner, Venable LLP

Venable

Roger Colaizzi chairs Venable’s national Intellectual Property Litigation Group, as well as the firm’s Advertising Litigation Group. Since 2010, the Advertising Litigation Group has been ranked in Chambers USA, Band 1. He has significant trial experience in Intellectual Property... Read More →

Christopher A. Cole, Partner, Manatt, Phelps & Phillips LLP

Manatt, Phelps & Phillips LLP

Chris Cole is a litigation partner in the Washington, D.C. of Manatt, Phelps & Phillips. Chris, who has been called a “superstar in false advertising matters” by Chambers & Partners, leads the firm’s false advertising litigation practice, one of the busiest in the nation... Read More →

Wednesday November 14, 2012 2:30pm - 3:15pm CST
Superior A

Breakout

2:30pm CST

Disclosure and Regulation of Endorsements/ Testimonials/ Blogs: Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz PC,; Ellie Boragine, Advertising & Commercial Counsel, Jet Blue Airways

Branded Entertainment-Disclosure and Regulation of Endorsements/ Testimonials/ Blogs; Embedding Brands in Entertainment Properties

Rick Kurnit , Partner, Frankfurt Kurnit Klein & Selz PC,
Ellie Boragine, Advertising & Commercial Counsel, Jet Blue Airways

Speakers

Ellie Boragine, Advertising & Commercial Counsel, Jet Blue Airways

Jet Blue Airways

Ellie Boragine is JetBlue’s Advertising and Commercial Counsel. She supports the JetBlue business teams on all issues related to marketing, intellectual property, and commercial transactions with a customer-facing component. Ellie’s daily practice includes advising on advertising... Read More →

Rick Kurnit , Partner, Frankfurt Kurnit Klein & Selz PC,

Wednesday November 14, 2012 2:30pm - 3:15pm CST
Chicago Shearton Ballroom 8

Breakout

2:30pm CST

Negotiating Agency/Client Agreements: Ben Mulcahy, Partner, Sheppard Mullin Richter & Hampton LLP, (Co-Moderator) Barry Benjamin, Partner, Kilpatrick Townsend & Stockton LLP; (Co-Moderator) Sharon Kohn, Senior Counsel,GlobalMarketing, Kraft Foods, Rachel

Key Negotiating Strategies-Agency Client Agreements-An Interactive Session

Ben Mulcahy, Partner, Sheppard Mullin Richter & Hampton LLP, (Co-moderator)

Barry Benjamin, Partner, Kilpatrick Townsend & Stockton LLP; (Co-moderator)

Sharon Kohn, Senior Counsel,GlobalMarketing, Kraft Foods,

Rachel Ruskin, Ass’t. General Counsel, Turner Broadcasting

Speakers

Rachel Ruskin, Ass’t. General Counsel, Turner Broadcasting

Turner Broadcasting

Rachel Ruskin is Assistant General Counsel for Turner Broadcasting System, Inc., where her practice focuses on marketing and promotions, including copyright, trademark, privacy and publicity issues. Rachel leads the Marketing & Promotions legal team servicing Turner’s domestic... Read More →

Sharon Kohn, Senior Counsel,Global Marketing, Kraft Foods

Kraft Foods

Sharon Kohn has been a member of Kraft Foods law department for 1s years. Prior to Kraft, she worked in-house at McDonald’s and Rand McNally. Sharon began her career in the Intellectual Property Department of Kirkland & Ellis. Sharon provides general counseling to Kraft Foods... Read More →

Ben Mulcahy, Partner, Sheppard Mullin Richter & Hampton LLP

Sheppard Mullin Richter & Hampton LLP

Benjamin Mulcahy is a partner in the Entertainment, Media and Technology Practice Group at Sheppard, Mullin, Richter & Hampton LLP. He is also co-chair of the firm's Advertising Industry and Sports Industry Teams. Mr. Mulcahy represents several of the major film studios, broadcast... Read More →

Barry Benjamin, Partner, Kilpatrick Townsend & Stockton LLP

Kilpatrick Townsend & Stockton LLP

Barry M. Benjamin is the chair of Kilpatrick Townsend’s Advertising, Promotions, and Media practice. He focuses on advertising, intellectual property, technology, and media law in the areas of litigation, advice and counseling, and regulatory defense. As an experienced litigator... Read More →

Wednesday November 14, 2012 2:30pm - 3:15pm CST
Chicago Sheraton Ballroom 9

Breakout

2:30pm CST

Write Your Own Rules! Scott Schleifstein, Partner, Cohen Silverman Rowan LLP, & Tracie Chesterman, Legal Counsel, Ralph Lauren Corp

Advanced Class –Sweeps, Contests and other online Offers (e.g. Coupons, Premiums, Rebates,) -Drafting Rules & Terms

Scott Schleifstein, Partner, Cohen Silverman Rowan LLP; Tracie Chesterman, Legal Counsel, Ralph Lauren Corp, Other Speakers TBA

Speakers

Tracie Chesterman, Legal Counsel, Ralph Lauren Corp

Ralph Lauren Corp

Tracie Chesterman is Senior Director, Intellectual Property Counsel in Ralph Lauren Corporation’s New York City headquarters. She handles a wide variety of legal matters including advertising/promotions, charitable sales programs, sponsorship relationships, privacy, e-commerce and... Read More →

Scott Schleifstein, Partner, Cohen Silverman Rowan LLP

Cohen Silverman Rowan LLP

Scott A. Schleifstein, a graduate of NYU School of Law, is a partner in the law firm of Cohen Silverman Rowan LLP of New York, NY. His practice focuses on sweepstakes, games, contests, offers and other promotion marketing initiatives conducted on-line (including via social media... Read More →

Wednesday November 14, 2012 2:30pm - 3:15pm CST
Chicago Sheraton Ballroom 10

Breakout