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Monday, November 12
 

4:00pm

Food Marketing Law & Challenges - Timothy Ernst, General Counsel, Del Monte Foods
Speakers
avatar for Timothy Ernst, General Counsel, Del Monte Foods

Timothy Ernst, General Counsel, Del Monte Foods

Del Monte Foods
Timothy Ernst is General Counsel of Del Monte Foods, one of the country’s largest producers, distributors and marketers of premium quality, branded pet and consumer products.  In addition to managing the law, customs compliance and corporate secretary functions, Tim’s primary responsibilities at Del Monte include trademarks and patents, contracts, and providing legal counsel in connection with the company's sales, marketing and... Read More →


Monday November 12, 2012 4:00pm - 5:00pm
Superior B

4:00pm

Spotlight on Alcohol Marketing - Shelley Rowan, Partner, Cohen Silverman Rowan LLP

Spotlight on Alcohol Marketing


Speakers
avatar for Shelley Rowan, Partner, Cohen Silverman Rowan LLP

Shelley Rowan, Partner, Cohen Silverman Rowan LLP

Shelly M. Rowan is a partner in the Boulder office of Cohen Silverman Rowan LLP, a law firm with offices in New York, NY and Boulder, CO, practicing exclusively in legal issues impacting promotion, marketing and advertising matters. Ms. Rowan’s main practice areas include trade regulation, consumer promotions, commercial law, and product distribution and marketing.  She has practiced extensively in the highly regulated alcohol... Read More →


Monday November 12, 2012 4:00pm - 5:00pm
Michigan B

4:00pm

Spotlight on Promotion Contracts - Heather Nolan, Information Law Group
Speakers
avatar for Heather Nolan, Information Law Group

Heather Nolan, Information Law Group

Information Law Group
Heather Nolan is a media, advertising, promotions and intellectual property lawyer, who works closely with clients to help develop, launch and administer their marketing communications and promotions and in all media platforms.  As Senior Counsel with the Information Law Group, Heather’s practice covers the spectrum of traditional and emerging advertising, promotions, and intellectual property issues. She regularly works on... Read More →


Monday November 12, 2012 4:00pm - 5:00pm
Michigan A

4:00pm

Spotlight on the Consumer Financial Protection Bureau: Charles E. Washburn, Partner, Manatt, Phelps & Phillips
Speakers
avatar for Charles E. Washburn, Partner, Manatt, Phelps & Phillips

Charles E. Washburn, Partner, Manatt, Phelps & Phillips

Manatt, Phelps & Phillips
Chuck Washburn is Co-Chair of Manatt, Phelps & Phillips' Consumer Financial Services practice group, and is based in the firm's Los Angeles office.  Chuck advises a broad range of banks and non-banks regarding compliance with federal and state consumer financial protection laws.  His non‑bank clients include telecommunications companies, retailers and direct marketers, and technology start-ups and their investors. The primary... Read More →


Monday November 12, 2012 4:00pm - 5:00pm
Superior A

4:40pm

Break
Monday November 12, 2012 4:40pm - 4:55pm
Sheraton Chicago Hotel & Towers

5:00pm

Spotlight on Advertising Law/IP and the New Media: Allison Fitzpatrick, Partner, Davis & Gilbert, LLP

Spotlight on Advertising Law/IP and the New Media


Monday November 12, 2012 5:00pm - 6:00pm
Superior A

5:00pm

Spotlight on ICANN: Melanie Howard, Senior Counsel, Loeb & Loeb LLP
Speakers
avatar for Melanie Howard, Senior Counsel, Loeb & Loeb LLP

Melanie Howard, Senior Counsel, Loeb & Loeb LLP

Loeb & Loeb LLP
Melanie Howard's practice focuses on intellectual property law, including litigation, counseling and transactional matters in the areas of advertising, technology, new media and entertainment. She specializes in helping advertisers, entertainment companies and individual talent clients protect and exploit their branding, marketing and other intellectual property assets. Ms. Howard has extensive experience in licenses and assignments of IP rights... Read More →


Monday November 12, 2012 5:00pm - 6:00pm
Michigan A

5:00pm

Spotlight on the First Amendment and the Limits of Commercial Speech
Speakers
avatar for Robert Corn-Revere, Partner, Davis Wright Tremaine LLP

Robert Corn-Revere, Partner, Davis Wright Tremaine LLP

Davis Wright Tremaine LLP
Bob Corn-Revere has extensive experience in First Amendment law and communications, media and information technology law. He regularly counsels clients and serves as litigation counsel in communications and Internet-related matters. Bob speaks and writes extensively on First Amendment and communications policy issues. | | Bob also successfully petitioned Governor George E. Pataki to grant the first posthumous pardon in New York history... Read More →


Monday November 12, 2012 5:00pm - 6:00pm
Superior B

5:00pm

The Evolution of Social Media at Walmart - Robert J. Newell Associate General Counsel Walmart US Legal - Merchandising, Marketing & Supply Chain & Wanda Young, Senior Director of Social Media, Walmart

The Evolution of Social Media at Walmart
Robert J. Newell Associate General Counsel Walmart US Legal - Merchandising, Marketing & Supply Chain and Wanda Young, Senior Director of Social Media, Walmart


Speakers
RJ

Robert J. Newell, Associate General Counsel, Walmart

Walmart
Robert Newell is an Associate General Counsel for Wal-Mart Stores, Inc. at its Bentonville, Arkansas Home Office.  Since joining the company’s legal department in 2000, he has worked primarily in its Merchandising and Marketing section where he advises the company’s marketing department and  merchandising divisions on a variety of legal issues related to advertising, promotions, social media, contract negotiations... Read More →
avatar for Wanda Young, Senior Director of Social Media, Walmart

Wanda Young, Senior Director of Social Media, Walmart

Walmart
Wanda Young is Senior Director-Social Media for Walmart. A marketing veteran with over 15 years of experience, Wanda joined Walmart in October 2008 to lead the company's digital and social media strategy. In this role, she is responsible for bringing Walmart's "Save Money, Live Better" philosophy to life online through integrated social media programs that deliver added value and enhance customer experiences online. In her time at the company... Read More →


Monday November 12, 2012 5:00pm - 6:00pm
Michigan B

6:00pm

 
Tuesday, November 13
 

7:15am

7:30am

Module 2: Basics of Sweepstakes & Promotions - Ross Weisman, Partner, Kirkland & Ellis LLP
Speakers
avatar for Ross Weisman, Partner, Kirkland & Ellis LLP

Ross Weisman, Partner, Kirkland & Ellis LLP

Kirkland & Ellis LLP
Ross Weisman is a partner in the intellectual property practice group in the Chicago office of Kirkland & Ellis LLP.  Mr. Weisman is the head of the advertising, marketing and promotions group and counsels clients in virtually all aspects of advertising and promotions law.  Mr. Weisman has extensive experience defending and challenging advertising claims in federal court under 43(a) of the Lanham Act (and working with the experts... Read More →


Tuesday November 13, 2012 7:30am - 8:15am
Michigan B

7:30am

Module 3: Basics of IP - Linda J. Groves, Partner, Bingham & McCutchen LLP
Speakers
avatar for Linda J. Groves, Partner, Bingham & McCutchen LLP

Linda J. Groves, Partner, Bingham & McCutchen LLP

Bingham & McGutchen LLP
Linda Groves is a partner in the firm’s Banking and Leveraged Finance Group and co-chairs the firm’s Healthcare Industry Group. Linda has more than 22 years of experience  representing national and multinational  companies in connection with advertising, promotion and marketing of consumer products and services and other commercial matters, including  advice and assistance in the areas of media purchasing and placement... Read More →


Tuesday November 13, 2012 7:30am - 8:15am
Superior A

7:30am

Module 4: Basics of Advertising - Chris M.Loeffler, Kelley Drye & Warren LLP,
Speakers
avatar for Chris M. Loeffler,  Kelley Drye & Warren LLP

Chris M. Loeffler, Kelley Drye & Warren LLP

Kelley Drye & Warren LLP
Chris Loeffler is an associate in the Washington, D.C. office of Kelley Drye & Warren LLP.  He has a transactional and regulatory practice focused on advertising, licensing, new media, sponsorships, e-commerce, promotions, data security, privacy and other consumer protection issues. Mr. Loeffler helps clients anticipate and address legal issues through the complete process of designing and implementing marketing strategies.  At the... Read More →


Tuesday November 13, 2012 7:30am - 8:15am
Superior B

7:30am

Module 5: Basics of Privacy - Julie O’Neill, Counsel, Morrison & Foerster LLP
Speakers
avatar for Julie O’Neill, Counsel, Morrison & Foerster LLP

Julie O’Neill, Counsel, Morrison & Foerster LLP

Julie O’Neill counsels clients in all areas of state and federal consumer protection law. This includes the review of online and offline advertising, competitor and regulator challenges, sweepstakes and other promotions, and all forms of direct marketing (including behavioral advertising, email, SMS, telemarketing, fax advertising, and direct mail).  She also advises clients on compliance with state and federal privacy laws... Read More →


Tuesday November 13, 2012 7:30am - 8:15am
Ontario Room

7:30am

8:35am

8:45am

Today’s Consumer & Consumer Marketplace - Ron Urbach, Partner, Davis & Gilbert LLP

Today’s Consumer & Consumer Marketplace. What’s a business to do? Changes in the law and regulatory action intersect with changes in technology and media; it all  leads to this year’s highly educational, challenging and entertaining session.  - Ron Urbach, Partner , Davis & Gilbert LLP


Speakers
avatar for Ron Urbach, Partner, Davis & Gilbert LLP

Ron Urbach, Partner, Davis & Gilbert LLP

Davis & Gilbert LLP
Ronald R. Urbach is Chairman of the firm and the Management Committee.  He is also co-chair of the Advertising, Marketing & Promotions Practice Group and head of the Intellectual Property; Entertainment, Media & Publishing and Technology, Digital Media & Privacy Practice Groups.   His clients include numerous multinational, national and regional advertising agencies, including those agencies that are viewed as being the... Read More →


Tuesday November 13, 2012 8:45am - 9:35am
Chicago Sheraton Ballroom 8/9/10

9:35am

Panopticon: Multiple Platforms & Worlds of Sweepstakes/Contests & Promotions - Linda A. Goldstein, Partner, Manatt, Phelps & Phillips LLP

The Multiple Platforms and Unfolding Worlds of Sweepstakes, Contests and Promotions.


Speakers
avatar for Linda A. Goldstein, Partner, Manatt, Phelps & Phillips  LLP

Linda A. Goldstein, Partner, Manatt, Phelps & Phillips LLP

Manatt, Phelps & Phillips LLP
Linda Goldstein is widely recognized as one of the leading advertising lawyers in the country. She represents clients in every sector of the advertising and marketing industry in advertising, intellectual property, and Internet matters. Her practice includes review of advertising campaigns for legal compliance on behalf of brand marketers and agencies, representing clients in false advertising cases, both in court and before the NAD, advising... Read More →


Tuesday November 13, 2012 9:35am - 10:55am
Chicago Sheraton Ballroom 8/9/10

10:55am

11:10am

Keynote: A Fireside Chat with Julie Brill, Commissioner, FTC
Speakers
avatar for Julie Brill, Commissioner, FTC

Julie Brill, Commissioner, FTC

FTC
Julie Brill was sworn in as a Commissioner of the Federal Trade Commission April 6, 2010, to a term that expires on September 25, 2016.  Before she became a Commissioner, Brill was the Senior Deputy Attorney General and Chief of Consumer Protection and Antitrust for the North Carolina Department of Justice, a position she held since February 2009. Brill has also been a Lecturer-in-Law at Columbia University’s School of Law. Prior to... Read More →


Tuesday November 13, 2012 11:10am - 11:55am
Chicago Sheraton Ballroom 8/9/10

11:55am

Facebook Platforms & Policies: Allison Hendrix, Counsel, Facebook Inc.,

Facebook Policies – Developing Apps, Sweepstakes, Other Key Issues Re: Platform & Policies


Speakers
avatar for Allison Hendrix, Counsel, Facebook Inc.,

Allison Hendrix, Counsel, Facebook Inc.,

Facebook Inc
Law school: Santa Clara University | Facebook: Since 2008 I have worked at Facebook and am responsible for managing our Platform Policies, Promotion Guidelines, and Payments terms.


Tuesday November 13, 2012 11:55am - 12:35pm
Chicago Sheraton Ballroom 8/9/10

12:35pm

Global Brand Marketing/Social Media - Scott Monty, Global Head of Social Media, Ford Motor Company - Lunch Keynote Sponsored by Davis Wright Tremaine, LLP

Global Brand Marketing/Social Media - Scott Monty, Global Head of Social Media, Ford Motor Company  - Lunch Keynote Sponsored by Davis Wright Tremaine, LLP


Speakers
avatar for Scott Monty, Global Head of Social Media, Ford Motor Company

Scott Monty, Global Head of Social Media, Ford Motor Company

Ford Motor Company
Ranked by Forbes as one of the top 10 influencers in social media, Scott Monty has been called “an unstoppable force of nature,” “the best corporate social media lead on the planet.” And Alan Mulally, the CEO of Ford Motor Company, called him “a visionary.”   At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic... Read More →


Tuesday November 13, 2012 12:35pm - 2:00pm
Chicago Sheraton Ballroom 6&7

2:00pm

Building Successful Mobile Marketing Platforms: Ken Florin, Partner, Loeb & Loeb LLP (moderator), Kelsey Joyce, Legal Affairs Director for Marketing & Communications,T-Mobile,USA, Joshua Goodman,General Counsel, Digitas, Lead Digital Counsel, Publicis Gro

Building Successful Mobile Marketing Programs with the latest technology and tools.


Speakers
avatar for Kelsey Joyce, Legal Affairs Director for Marketing & Communications, T-Mobile,USA

Kelsey Joyce, Legal Affairs Director for Marketing & Communications, T-Mobile,USA

T-Mobile,USA
Kelsey Joyce is a Director of Legal Affairs at T-Mobile USA, Inc. She leads the team responsible for providing legal advice and support to T-Mobile’s marketing, communications, internet commerce, and enterprise project management teams. Prior to joining T-Mobile in 2007, Kelsey was a partner at the highly regarded Seattle law firm Corr Cronin Michelson Baumgardner & Preece LLP, where her practice focused on complex commercial... Read More →
avatar for Joshua Goodman,General Counsel, Digitas,Lead Digital Counsel, Publicis Groupe

Joshua Goodman,General Counsel, Digitas,Lead Digital Counsel, Publicis Groupe

Publicis Groupe
Mr. Goodman is the General Counsel of Digitas, a global interactive marketing agency owned by Publicis Groupe, S.A.  He is responsible for worldwide legal support across all agency functions, including creative services, media, marketing, production, technology development and partnerships.  In addition, Mr. Goodman serves as the global chief digital and media counsel for Publicis Groupe’s agencies.  He joined Digitas in... Read More →
avatar for Ken Florin, PARTNER AND CO-CHAIR, ADVANCED MEDIA AND TECHNOLOGY DEPARTMENT, Loeb & Loeb LLP

Ken Florin, PARTNER AND CO-CHAIR, ADVANCED MEDIA AND TECHNOLOGY DEPARTMENT, Loeb & Loeb LLP

Loeb & Loeb LLP
Kenneth R. Florin represents Fortune 500 companies, media companies, advertising and promotions agencies, sports leagues and teams, and new media and interactive ventures, advising them on the development of their advertising and promotion strategies, online communities, and technology-related products and services.   Mr. Florin negotiates deals ranging from traditional agency-client, co-promotion, tie-in, and employment and sponsorship... Read More →


Tuesday November 13, 2012 2:00pm - 2:45pm
Chicago Sheraton Ballroom 8/9/10

2:45pm

Social Media Pot: Creating Campaigns for the Major Platforms -- Terri Seligman,Frankfurt Kurnit Klein & Selz PC, (Moderator), Susan Cooper, Facebook Inc., Kathryn Barrett Park, General Electric, Aba N. Rogers, The Coca-Cola Co., David Zucco, General Mills

Social Media  & Marketing –  Creating Campaigns for Facebook, Pinterest,  Tumblr, Twitter & other platforms; A Deep Dive into Legal Compliance Today & Tomorrow.

Terri Seligman, Partner, Frankfurt Kurnit Klein & Selz PC, (Moderator)
Susan Cooper, Facebook Inc., Associate General Counsel
Kathryn Barrett Park, Senior Counsel, General Electric Company;
Aba N. Rogers, Counsel, Global marketing and Worldwide Licensing, The Coca- Cola Company 
David Zucco, Counsel, General Mills
Chad Woodford,Product Counsel, Revenue Twitter Inc

 


Speakers
avatar for Aba N. Rogers, Counsel, Global Marketing and Worldwide Licensing, The Coca- Cola Company

Aba N. Rogers, Counsel, Global Marketing and Worldwide Licensing, The Coca- Cola Company

Coca-Cola Company
Aba Rogers is Global Marketing Counsel and Worldwide Licensing Attorney with The Coca-Cola Company.  In her role, Aba negotiates and drafts various marketing, consulting, and vendor agreements as well as advises and counsels Coca-Cola’s various global marketing functions on intellectual property law issues, including privacy and publicity rights, copyrights and trademark infringement, social media marketing, and interactive mobile... Read More →
avatar for Kathryn Barrett Park, Senior Counsel, General Electric Company

Kathryn Barrett Park, Senior Counsel, General Electric Company

General Electric Company
Kathryn Barrett Park, a past president of the International Trademark Association, currently serves as Senior Counsel for Advertising and Brand Management for the General Electric Company, headquartered in Fairfield, CT, USA.  Ms. Park attended Brown University and graduated magna cum laude with a B. A. Degree in art history in 1980.  She then attended the Columbia University School of Law, graduating with a J. D. Degree in law, and... Read More →
avatar for Susan Cooper, Facebook Inc., Associate General Counsel

Susan Cooper, Facebook Inc., Associate General Counsel

Facebook
Susan Cooper is Associate General Counsel at Facebook where she advises the business on global issues related to Facebook's advertising, marketing, and promotions products and programs.  Prior to joining Facebook, Susan was Senior Legal Director for Marketing, Advertising and Promotions at Yahoo.  From 2003-2007, Susan was a staff attorney at the FTC where she worked first in the Division of Privacy and Identity Protection and then in... Read More →
avatar for Chad Woodford, Product & Business Counsel, Twitter Inc

Chad Woodford, Product & Business Counsel, Twitter Inc

Twitter
Chad is the product and business counsel for Twitter's revenue products where he advises the engineering and sales organizations on legal issues and strategy in connection with Twitter's advertising platform, including advertising regulations, privacy law, consumer protection law, cyberlaw, and intellectual property law.  Prior to joining Twitter, he was part of the technology transactions group at Fenwick & West LLP, senior licensing... Read More →
avatar for David Zucco, Counsel, General Mills

David Zucco, Counsel, General Mills

General Mills
David Zucco is Counsel at General Mills, where he focuses on (among other things) interactive marketing and privacy matters.  In his role, he provides legal support for the company’s social-media initiatives.  He also serves as divisional counsel for the Green Giant and Old El Paso business units.  Prior to joining General Mills, David worked as a litigation associate at Robins, Kaplan, Miller &Ciresi L.L.P., and prior to... Read More →
avatar for Terri Seligman, Partner, Frankfurt Kurnit Klein & Selz PC

Terri Seligman, Partner, Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC
Terri J. Seligman is a partner in our Advertising, Marketing, and Public Relations Group. Ms. Seligman has been a leader in the advertising, promotions, and marketing law community for almost 20 years. She advises on all issues and transactions relating to traditional and online marketing and promotion of products and services. She counsels clients in a wide range of industries, including consumer products, entertainment, telecommunications... Read More →


Tuesday November 13, 2012 2:45pm - 3:40pm
Chicago Sheraton Ballroom 8/9/10

3:40pm

Refreshment Break - Sponsored by Moritt Hock & Hamroff LLP
Sponsors
avatar for Moritt Hock & Hamroff LLP

Moritt Hock & Hamroff LLP

Moritt Hock & Hamroff LLP
Moritt Hock & Hamroff LLP is a full service law firm with offices on Long Island and Manhattan.  We are a leader in direct response and marketing, sweepstakes and promotions, trademarks and unfair competition law. Our clients include numerous national advertisers, including consumer product companies, apparel companies and professional sports leagues, direct marketers, promotional agencies and traditional advertising agencies.  We... Read More →


Tuesday November 13, 2012 3:40pm - 3:55pm
Chicago Sheraton Ballroom 6&7

3:55pm

Celebrity Talent and Where the Union Fits In: Jim Taylor, Loeb & Loeb LLP; Steve Caldwell, IP, The Procter & Gamble Company; William Jelinek, The Estee Lauder Company

Negotiating with Celebrity Talent and Where the Union Fits In:  James Taylor, Partner and Co-Chair, Advanced Media and Technology Department, Loeb & Loeb LLP (Moderator); Steve Caldwell, Senior Counsel, IP, The Procter & Gamble Company, William Jelinek, VP & Legal Counsel, The Estee Lauder Company, Other Speakers TBA


Speakers
avatar for Steve Caldwell, Senior Counsel, IP, The Procter & Gamble Company

Steve Caldwell, Senior Counsel, IP, The Procter & Gamble Company

The Procter & Gamble Company
Steve Caldwell is Senior Counsel at The Procter & Gamble Company.  He is responsible for providing legal support to Procter & Gamble Productions, Inc. and P&G’s practice groups for New Business Creation, Digital Media and Talent, Entertainment, Music and Alliances.  He is a reformed patent attorney whose work primarily focuses on trademark, copyright, publicity, media and entertainment law.  Steve handles a... Read More →
avatar for James Taylor, Partner and Co-Chair, Advanced Media and Technology Department, Loeb & Loeb LLP

James Taylor, Partner and Co-Chair, Advanced Media and Technology Department, Loeb & Loeb LLP

Loeb & Loeb LLP
James Taylor’s principal practice areas include advertising, promotions and privacy for advertisers, advertising and promotion agencies, and entertainment, media, Internet and mobile clients. Mr. Taylor counsels clients on their integrated marketing initiatives, agency services agreements, sponsorships and brand integration agreements, vendor and strategic partnership contracts, talent and music agreements, guild issues, social media... Read More →


Tuesday November 13, 2012 3:55pm - 4:40pm
Chicago Sheraton Ballroom 10

3:55pm

Coupons, Premiums, Loyalty Programs, Rebates: Neal Patel, Frost Brown Todd LLC (Moderator); Jane Azia, Chief, Bureau of Consumer Frauds and Protection, Office of A.G., New York State, Ama Romaine, Vice President & Senior Counsel, Brands, Hilton Worldwide,

Value Added:  Incentive Marketing 1 – Coupons, Premiums, Loyalty Programs, Rebates

Neal Patel, Member, Frost Brown Todd LLC (Moderator); Jane Azia,Chief, Bureau of Consumer Frauds and Protection, Office of A.G., New York State; Ama Romaine, Vice President & Senior Counsel, Brands, Hilton Worldwide; Nicolette Hudson, Intellectual Property Counsel, Express, LLC


Speakers
avatar for Nicolette Hudson, Intellectual Property Counsel,  Express, LLC

Nicolette Hudson, Intellectual Property Counsel, Express, LLC

Express LLC
Nicolette Hudson is Intellectual Property Counsel at Express, LLC.  In her current position she serves as a strategic partner with the marketing, design, and merchant departments.  She is also responsible for implementing Express’ strategy for protecting and defending intellectual proeprty assets worldwide.  She previously served as outside counsel for domestic and international clients, counseling on a wide array of... Read More →
avatar for Neal Patel, Member, Frost Brown Todd LLC

Neal Patel, Member, Frost Brown Todd LLC

Frost Brown Todd LLC
Neal is an advertising and intellectual property attorney with significant experience in the advertising and promotions legal field. Backed with many years of in-house legal experience, he has worked on promotional campaigns for some of America’s leading brands, delivering pragmatic solutions that ensure compliance with all applicable laws and regulations without sacrificing creativity and impact. Offering a “soup to nuts&rdquo... Read More →
avatar for Jane Azia,Chief, Bureau of Consumer Frauds and Protection, Office of A.G.,New York State

Jane Azia,Chief, Bureau of Consumer Frauds and Protection, Office of A.G.,New York State

Office of the New York Attorney General
Jane Azia is currently the Chief of the Bureau of Consumer Frauds and Protection in the Office of the New York Attorney General.  From April 2007 through April 2011, she served as the Director of Non-Depository Institutions and Consumer Protection for the New York State Banking Department where she was responsible for ensuring  compliance with applicable consumer protection laws and that consumers have access to and receive financial... Read More →
avatar for Ama Romaine, Vice President & Senior Counsel, Brands, Hilton Worldwide

Ama Romaine, Vice President & Senior Counsel, Brands, Hilton Worldwide

Hilton Worldwide
Ama Romaine is vice president and senior counsel, brands at Hilton Worldwide serving as a key advisor to the company’s global communications organization and leading the legal team’s support of the company’s brand management functions worldwide, including advertising, marketing and intellectual property.  Ama began her career at White & Case, an international law firm, where she represented multilateral financial... Read More →


Tuesday November 13, 2012 3:55pm - 4:40pm
Chicago Sheraton Ballroom 9

3:55pm

Gamification – On-line Gambling, Virtual Currency, Advergaming, Fantasy Sports & Cyber Cafes : William M. Heberer, Moritt Hock & Hamroff LLP; David W. Monahan, Deputy Chief, Consumer Protection Division, Office of the A.G. MA; Gabe Karp, ePrize; Yvonne Im

Gamification – On-line Gambling, Virtual Currency, Advergaming, Fantasy Sports & Cyber Cafes et al.  William M. Heberer, Partner, Moritt Hock & Hamroff LLP; David W. Monahan, Deputy Chief, Consumer Protection Division, Office of the A.G. MA; Gabe Karp, EVP/General Counsel, ePrize; Yvonne Imbert-Garraton, Director/Bus./Legal, CBS Interactive


Speakers
avatar for Gabe Karp, EVP/General Counsel, ePrize

Gabe Karp, EVP/General Counsel, ePrize

ePrize
Gabe Karp is the Executive Vice President and General Counsel of ePrize, LLC, an interactive promotions company which represents more than 75 of the top 100 brands in the world.  He oversees all corporate legal matters and leads the Legal Services Team which is responsible for ensuring legal compliance for all aspects of ePrize promotions.  Since joining ePrize, he has overseen over 10,000 interactive promotional campaigns in 44... Read More →
avatar for Yvonne Imbert-Garraton, Director/Bus./Legal, CBS Interactive

Yvonne Imbert-Garraton, Director/Bus./Legal, CBS Interactive

CBS Interactive
Yvonne M. Imbert Garratón joined CBS Interactive Inc. in September, 2007, and serves as Director of Business & Legal Affairs.  She is primarily responsible for negotiating and drafting Content Licensing Agreements for the Sports Division of CBS Interactive, and clearance and compliance for CBS Interactive Contests & Sweepstakes.  While at CBS, Yvonne has been involved with the March Madness on Demand and Sports&rsquo... Read More →
avatar for William M. Heberer, Partner, Moritt Hock & Hamroff LLP

William M. Heberer, Partner, Moritt Hock & Hamroff LLP

Moritt Hock & Hamroff LLP
William M. Heberer is a partner with Moritt Hock & Hamroff LLP, in the firm's Garden City, NY office where he focuses his practice in the areas of marketing, advertising, internet, gaming and intellectual property law.  His clients include national advertisers, direct-to-consumer and affinity marketers, internet retailers, fantasy sports and skill gaming sites, ad agencies, media companies and loyalty program operators. Mr. Heberer... Read More →


Tuesday November 13, 2012 3:55pm - 4:40pm
Superior A

3:55pm

The Rites Of Clearance: Rights Clearance/Using Entertainment IP in New Media - Scott Witlin, Barnes & Thornburg LLP, Eric Baum, Sony Pictures Entertainment, Jen Hurley, Associate General Counsel, Corbis

The Rites Of Clearance: Rights Clearance/Using Entertainment IP in New Media

Scott Witlin, Partner, Barnes & Thornburg LLP,
Eric Baum, Sr. VP/Business and Legal, Sony Pictures Entertainment,
Jen Hurley, Associate General Counsel, Senior Corporate Counsel, Corbis


Speakers
avatar for Jen Hurley, Associate General Counsel, Corbis

Jen Hurley, Associate General Counsel, Corbis

Corbis Corporation
Jen Frankel Hurley is Associate General Counsel at Corbis Corporation where she advises the company in the areas of copyright, trademark, personality rights, entertainment law, licensing, marketing and digital rights.  Prior to joining Corbis, Jen spent over five years at Starbucks Coffee Company in its intellectual property and commercial groups and she started her career at Davis Wright Tremaine.  Jen received her JD from the... Read More →
avatar for Scott Witlin, Partner, Barnes & Thornburg LLP

Scott Witlin, Partner, Barnes & Thornburg LLP

Barnes & Thornburg LLP
Scott J. Witlin is a partner in the Los Angeles office of Barnes & Thornburg and a member of the firm’s Labor and Employment Law Department and the Entertainment and Music Practice Group. Mr. Witlin handles traditional labor and employment matters, including arbitrations, collective bargaining negotiations, compliance with various guild and union agreements, and union organizing campaigns. He represents clients in the entertainment... Read More →


Tuesday November 13, 2012 3:55pm - 4:40pm
Chicago Shearton Ballroom 8

4:40pm

Break
Tuesday November 13, 2012 4:40pm - 4:55pm
Chicago Sheraton Ballroom 6&7

4:55pm

Cause Marketing and Social Media: Ed Chansky, Greenberg Traurig LLP, (Moderator); Chris Curry, Gage; Shannon Couffer, Walgreens; Ellen Wilmott, Komen for the Cure,

Cause Clebere: Cause Marketing and the Interface with Social Media

Ed Chansky, Shareholder, Greenberg Traurig LLP, (Moderator)

Chris Curry, Gage, General Counsel & Secretary,

Shannon Couffer, Senior Attorney Litigation and Regulatory Law, Walgreens,

Ellen Wilmott, General Counsel, Komen for the Cure,


Speakers
avatar for Ellen Wilmott, General Counsel, Komen for the Cure,

Ellen Wilmott, General Counsel, Komen for the Cure,

Susan G. Komen for the Cure
As General Counsel and Corporate Secretary, Ellen Willmott is responsible for the overall legal affairs of Susan G. Komen for the Cure, including oversight of regulatory compliance, international and domestic partnerships, and as counsel to the Board of Directors.  Prior to joining Komen in 2012, Willmott served as Vice President and General Counsel of Save the Children USA, which she joined in 1996 as a member of the legal... Read More →
avatar for Shannon Couffer, Senior Attorney Litigation and Regulatory Law, Walgreens

Shannon Couffer, Senior Attorney Litigation and Regulatory Law, Walgreens

Walgreens
Shannon Couffer is a Senior Attorney in the Litigation and Regulatory Law Group at Walgreen Co., where she is responsible for corporate regulatory law matters including FTC/FCC Compliance in advertising practices for all forms of media, customer financial privacy, FCPA & AML Compliance and FDA Package Review. She joined Walgreen Co. in 2006, and her role has expanded over time to provide guidance to business on a variety of complex issues... Read More →
avatar for Ed Chansky, Shareholder, Greenberg Traurig LLP

Ed Chansky, Shareholder, Greenberg Traurig LLP

Greenberg Traurig LLP
Ed practices in the areas of advertising, promotion, sweepstakes, intellectual property, internet and trade regulation law, including charitable promotions, protection and licensing of trademarks and copyrights worldwide, electronic commerce, and antitrust law.  In 2008, he joined Greenberg Traurig’s Las Vegas office after 20 years practicing in Connecticut.   A trusted advisor to many national advertisers and not-for-profit... Read More →
avatar for Chris Curry, General Counsel & Secretary, Gage

Chris Curry, General Counsel & Secretary, Gage

Gage
Christopher J.A. Curry has served as the General Counsel and Secretary to Gage and its affiliates and subsidiaries since 2001.  Gage is a Minneapolis-based marketing, promotion, direct, interactive and brand communications agency dedicated since 1991 to increasing the sales of its clients primarily in North America.  Mr. Curry provides contractual, regulatory and business services and counseling to Gage personnel and Gage’s served... Read More →


Tuesday November 13, 2012 4:55pm - 5:40pm
Chicago Sheraton Ballroom 9

4:55pm

International Promotions: John Feldman, Partner, Reed Smith (Moderator); Dr. Søren Pietzcker, Partner, HEUKING KÜHN LÜER WOJTEK; Peter Le Guay, Partner, Thomsons Lawyers, Michel Bejot, Bernard-Hertz Bejot

Corssing the Dateline: International Promotions
John Feldman, Partner, Reed Smith (Moderator)
Dr. Søren Pietzcker, Partner, HEUKING KÜHN LÜER WOJTEK
Michel Bejot, Bernard-Hertz Bejot
Peter Le Guay, Partner, Thomsons Lawyers


Speakers
avatar for Michel Bejot, Bernard-Hertz Bejot

Michel Bejot, Bernard-Hertz Bejot

Bernard-Hertz Bejot
Mr. Béjot is a partner with the Paris law firm of Bernard-Hertz-Béjot, and head of the firm's intellectual property practice group (trademark, copyright, advertising and promotions, software licensing and distribution, internet and electronic commerce). In addition to his work in that field, Mr. Béjot conducts a wide-ranging commercial and corporate practice for clients doing business in Europe, and in particular for American... Read More →
avatar for Peter Le Guay, Partner, Thomsons Lawyers

Peter Le Guay, Partner, Thomsons Lawyers

Thomsons Lawyers
Peter Le Guay is a partner in the corporate department of Australian law firm Thomsons Lawyers and specialises in advertising and intellectual property law. With over 20 years’ experience, Peter has a broad range of commercial experience and can advise on all legal aspects of promotional marketing, whether it be advising on trade promotions, advising clients on marketing campaigns and ad copy, or dealing with intellectual property, privacy or... Read More →
avatar for John Feldman, Partner, Reed Smith

John Feldman, Partner, Reed Smith

Reed Smith
John practices in the intellectual property, advertising, marketing, promotion and media law areas in the firm’s Washington office. John also works in trademark, copyright, and right of publicity counseling and litigation, and he frequently represents clients before the National Advertising Division, the nation’s most prominent advertising self regulatory body. He has worked with advertising and promotion agencies and advertisers from... Read More →
avatar for Dr. Søren Pietzcker, Partner, HEUKING KÜHN LÜER WOJTEK

Dr. Søren Pietzcker, Partner, HEUKING KÜHN LÜER WOJTEK

HEUKING KÜHN LÜER WOJTEK
Søren is a partner at Heuking Kühn Lüer Wojtek in Hamburg, and in charge of the Intellectual Property department. He is an Attorney at Law authorized to represent at all District Courts and Courts of Appeal in Germany as well as at the Federal Patent Court.  | Søren writes and lectures on Intellectual Property issues such as unfair competition, ambush marketing and trademark law. Recent presentations include... Read More →


Tuesday November 13, 2012 4:55pm - 5:40pm
Superior B

4:55pm

Sports Marketing –from Ambush marketing to League Negotiations: Robert Driscoll, Davis Wright Tremaine LLP (Moderator); Tom Adams, The Procter & Gamble Company; Brinsley Dresden, Lewis Silkin LLP; Jane Pollack, Citigroup, Inc., Jeffrey B. Gewirtz, Execut

Sports Marketing –from Ambush marketing to League Negotiations

Robert Driscoll, Partner, Davis Wright Tremaine LLP (Moderator)

Tom Adams, Assoc. Director & Assoc. General  Counsel Global  Brand Equity Leader, Beauty & Grooming Global Sports Marketing Legal, The Procter & Gamble Company,

Brinsley Dresden,Partner & Head, Advertising Law, Lewis Silkin LLP, Jane Pollack, Director/Assoc. Gen. Counsel, Citigroup, Inc.,

Jeffrey B. Gewirtz, Executive Vice President, Business Affairs & Chief Legal Officer, Broooklyn Nets and Barclays Center


Speakers
JP

Jane Pollack, Director/Assoc. Gen. Counsel, Citigroup, Inc.,

Citigroup
Jane Pollack is a Director and Associate General Counsel at Citigroup Inc.  In this role, she provides legal counsel to Citi’s Global Consumer Marketing & Internet Organization, the business unit responsible for the advertising for the company’s consumer businesses, including Citi Cards, Citibank retail branches, CitiMortgage, Citi small business services and Women & Co.  In addition, Jane provides legal support to... Read More →
avatar for Brinsley Dresden, Partner & Head, Advertising Law, Lewis Silkin LLP

Brinsley Dresden, Partner & Head, Advertising Law, Lewis Silkin LLP

Lewis Silkin LLP
Brinsley Dresden is a partner at Lewis Silkin LLP in London. He is recognized in the top tier for advertising law by the Chambers Guide to the Legal Profession, reporting that “Peers take their hats off to worthy leader Brinsley Dresden, who is top-notch and can argue any case in this area.” The Legal 500 agrees, stating that he has a ‘deep understanding of advertising and marketing law’. He is the only lawyer included in... Read More →
avatar for Robert Driscoll, Partner, Davis Wright Tremaine LLP

Robert Driscoll, Partner, Davis Wright Tremaine LLP

Davis Wright Tremaine LLP
Rob Driscoll is a partner in the New York City office of Davis Wright Tremaine LLP.  Rob represents advertisers and agencies with respect to all aspects of advertising, marketing and promotion law.  He regularly negotiates a wide range of marketing-related agreements, including agency-client, talent, production and media buying agreements, with a focus on branded entertainment projects, sponsorships, co-marketing programs, brand... Read More →


Tuesday November 13, 2012 4:55pm - 5:40pm
Superior A

4:55pm

Giftcards and Coupons: Melissa Landau Steinman, Venable LLP; Robert Clements, Bureau Chief, Economic Crimes Division, Office of AG, Florida

Incentive Marketing 2 – Gift Cards & Escheat & the Emerging Law/The Divide with Coupons Melissa Landau Steinman, Partner, Venable LLP,; Robert Clements, Bureau Chief, Economic Crimes Division, Office of AG, Florida

 


Speakers
avatar for Melissa Landau Steinman, Partner, Venable LLP

Melissa Landau Steinman, Partner, Venable LLP

Venable LLP
Melissa Landau Steinman is a partner in Venable’s Regulatory Group, focusing on advertising, marketing and new media, as well as distribution antitrust. She works with clients from every sector of industry at every stage of distributing consumer products and services, counseling some of the nation’s largest CPG brands, retailers and technology companies on advertising and promotions, distribution, pricing, warranties, product safety... Read More →


Tuesday November 13, 2012 4:55pm - 6:40pm
Chicago Shearton Ballroom 8

6:00pm

 
Wednesday, November 14
 

7:30am

15 Roundtables TBA: User Generated Content, Promotions & Crowdsourcing, Hot Topics/Telemarketing Law Enforcement, Data Privacy Revolution in Europe, Social Media Promotions: Keeping Up With the Platforms

Adam Solomon,Partner, Olshan Frome Wolosky LLP, User Generated Content, Promotions & Crowdsourcing,

Stephen Groom, Head of Marketing & Privacy Law, Osborne Clarke, Data Privacy Revolution in Europe,

Len Gordon, Partner, Venable, LLP, Hot Topics/Telemarketing Law Enforcement,

Terese  Arenth, Partner, Moritt Hock, Social Media Promotions: Keeping Up With the Platforms,

Felicia Boyd, Partner, Barnes & Thornburg LLP, How Class Actions Have Changed Advertising Campaigns:

Christopher R Chase, Counsel, Frankfurt, Kurnit, Klein & Selz P.C., Best  Practices for Brands Negotiating Sponsorship Deals

Nominative fair use/Trademark Law: Lou Ederer, Partner, Arnold& Porter LLP

Privacy Policies/Terms of Use: Both window and shield for your business practices: Lisa Dubrow - Dubrow & Charne

Use of Third Party Trademarks in Marketing Materials: Claire Kimball, Senior Counsel, Turner Broadcasting System, Inc., Legal Department 

Intellectual Property Protection/ Social Media and the NLRB Quandry: Kyle-Beth Hilfer, Of Counsel, Collen IP  P.C

Guidelines for Legal Professionals: Mary Kay Andersen, LCA Promotions Manager, Microsoft Corporation

Local Promotions: Robert LaPlaca- Shareholder,Levett and Rockwood,P.C.

Green Marketing/Social-Tips for Controlling the Message: Matthew Smith, Davis & Gilbert LLP

Hot Topics in Online Marketing Law Enforcement:  Thomas Cohn, Partner, Le Clair Ryan LLP

Addressing Multi-Jurisdictional Privacy, Advertising, Promotional, and IP Laws in Handling Global Online and Mobile Promotions: Pamela Bosley, Senior Counsel, Global Privacy & Digital Law Group, Procter & Gamble

Patent issues in Advertising - Jason Mueller, Partner Locke Lord LLP


Select Issues in Alcohol Marketing- Coupons, Happy Hour and Cross Marketing - Bill O’Donaghue, Partner, Kubasiak, Fylstra, Thorpe, & Rotunno

Speakers
avatar for Lisa Dubrow, Partner, Dubrow & Charne

Lisa Dubrow, Partner, Dubrow & Charne

Dubrow & Charne
Lisa Dubrow has her own private practice specializing in counseling clients on legal issues surrounding the advertising and marketing of goods and services, including policies and strategies for social networking. She advises clients on claims substantiation and competitive marketing, consumer protection issues, state and federal compliance with all methods of sales, including e-commerce, telemarketing, print, broadcast and direct mail. Many of... Read More →
avatar for Stephen Groom, Head of Marketing and Privacy Law, Osborne Clarke

Stephen Groom, Head of Marketing and Privacy Law, Osborne Clarke

Osborne Clarke
Stephen is Head of Marketing and Privacy Law and a Senior Consultant at the London office of European law firm Osborne Clarke. He is a media, intellectual property and privacy lawyer advising on advertising, marketing, promotions, CRM and all related agreements, as well as on regulatory issues and disputes involving for example the UK's Advertising Standards Authority and the Office of Fair Trading. Stephen was the first ever UK lawyer to be... Read More →
avatar for Mary Kay Andersen, LCA Promotions Manager, Microsoft Corporation

Mary Kay Andersen, LCA Promotions Manager, Microsoft Corporation

Microsoft Corporation
For the past 11 years Mary Kay Andersen has been Microsoft’s in-house specialist for game and incentive promotions. She is the program manager for the Promotion Law team, which provides legal review for all Microsoft employee, trade and consumer game promotions in the US. Microsoft creates promotions for a wide array of software, hardware, and services, and are offered to customers and partners domestically and internationally. Mary Kay... Read More →
avatar for Claire Kimball, Senior Counsel, Turner Broadcasting System, Inc. , Legal Department

Claire Kimball, Senior Counsel, Turner Broadcasting System, Inc. , Legal Department

Turner Broadcasting System, Inc
Claire Kimball is Senior Counsel in the Turner Broadcasting System, Inc. legal department.  She earned her engineering degree from the Georgia Institute of Technology and her Juris Doctor from Georgia State University College of Law.  Prior to her tenure at TBS, Inc., Claire was in private practice at Alston + Bird LLP. Claire works in the Brand Management Group.  The group is responsible for Turner’s trademark and domain... Read More →
avatar for Pamela Bosley,  Senior Counsel, Global Privacy & Digital Law Group, Procter & Gamble

Pamela Bosley, Senior Counsel, Global Privacy & Digital Law Group, Procter & Gamble

Procter & Gamble
Pamela Brown Bosley, Senior Counsel, Global Privacy & Digital Law Group, Procter & Gamble Pamela is a member of Procter & Gamble’s Global Privacy & Digital Law Group which provides advice on a variety of privacy and digital legal issues.  The team advises P&G brands on many consumer-facing programs including user generated content promotions, product ratings & review programs and digital contests and... Read More →
avatar for Len Gordon, Partner, Venable, LLP

Len Gordon, Partner, Venable, LLP

Venable
Len Gordon is a partner in Venable’s Antitrust and Advertising and Marketing groups. An experienced litigation attorney, Mr. Gordon has more than 20 years of experience in government and private practice. | | Prior to joining Venable, Mr. Gordon spent seven years at the Federal Trade Commission, most recently as the Regional Director for the Northeast Regional Office in New York City. At the FTC, Mr. Gordon managed the Northeast Regional... Read More →
avatar for Terese  Arenth, Partner, Moritt Hock, LLP

Terese Arenth, Partner, Moritt Hock, LLP

Moritt Hock, LLP
Terese Arenth is a partner with Moritt Hock & Hamroff LLP, in the firm's Garden City, NY office, and serves as Co-Chair of its Marketing, Advertising & Promotions practice group.  Ms. Arenth concentrates her practice in promotional marketing, advertising and Internet/new media, and also has significant involvement in the firm's commercial litigation, intellectual property and unfair competition practice areas. Ms. Arenth's... Read More →
avatar for Adam Solomon, Partner, Olshan Frome Wolosky LLP

Adam Solomon, Partner, Olshan Frome Wolosky LLP

Olshan Frome Wolosky LLP
Adam Solomon is a partner in the Advertising, Marketing & Promotions group at Olshan Frome Wolosky LLP. Adam has considerable experience in a broad range of advertising, direct marketing, and promotions matters, including sweepstakes, complex skill contests, telemarketing, Internet marketing, and direct mail. His practice ranges from providing advice on the content of advertising copy and telemarketing scripts to the review and drafting of... Read More →
avatar for Felicia Boyd, Partner, Barnes & Thornburg LLP

Felicia Boyd, Partner, Barnes & Thornburg LLP

Barnes & Thornburg LLP
Felicia J. Boyd is a partner with Barnes & Thornburg LLP in the firm’s Minneapolis office, where she is a member of the firm’s Intellectual Property Department. Ms. Boyd focuses her practice on complex intellectual property litigation and has led plaintiff and defense litigation on a large variety of claims related to patents, copyrights, trademarks, and trade dress. Prior to joining Barnes & Thornburg, Ms. Boyd practiced... Read More →
avatar for Louis S. Ederer, Partner, Arnold & Porter LLP

Louis S. Ederer, Partner, Arnold & Porter LLP

Arnold & Porter LLP
Louis Ederer is a partner in Arnold & Porter LLP’s intellectual property group. His practice covers trademark, patent, and copyright litigation, prosecution, and counseling. He has developed particular experience in the area of brand protection and enforcement, including anticounterfeiting matters, for prominent luxury goods and apparel companies. Mr. Ederer is an experienced trial lawyer. During his nearly 30 years of practice, he... Read More →
avatar for Matthew Smith, Davis & Gilbert LLP

Matthew Smith, Davis & Gilbert LLP

Davis & Gilbert LLP
Matthew E. Smith is an associate in the Advertising, Marketing & Promotions; Entertainment, Media & Publishing and Technology, Digital Media & Privacy Practice Groups of Davis & Gilbert. He represents media companies, advertising agencies, promotions agencies, direct marketers, telemarketers and advertisers in connection with all aspects of advertising, promotions, marketing and telemarketing. | | Mr. Smith’s practice... Read More →
avatar for Christopher R Chase, Counsel, Frankfurt, Kurnit, Klein & Selz P.C.

Christopher R Chase, Counsel, Frankfurt, Kurnit, Klein & Selz P.C.

Frankfurt, Kurnit, Klein & Selz P.C.
Christopher R. Chase is counsel to Frankfurt Kurnit Klein & Selz, where he practices intellectual property, advertising, and entertainment law. He counsels entities and individuals in the advertising and entertainment industries on all aspects of their businesses, including rights clearance (such as copyright, trademark, and rights of publicity), regulatory matters, and risk assessment. His diversified practice includes structuring and... Read More →
avatar for Kyle-Beth Hilfer, Of Counsel, Collen IP  P.C.

Kyle-Beth Hilfer, Of Counsel, Collen IP P.C.

Collen IP
Kyle-Beth Hilfer is Of Counsel to Collen IP. She has over 20 years experience specializing in advertising, marketing, promotions, intellectual property, and new media law.   In the social and new media areas, Ms. Hilfer helps clients leverage social media platforms while protecting their brands and intellectual property. Ms. Hilfer counsels on such issues as running prize promotions on social media platforms, managing employees in social... Read More →
avatar for Robert LaPlaca - Shareholder, Levett and Rockwood, P.C.

Robert LaPlaca - Shareholder, Levett and Rockwood, P.C.

Levett and Rockwood, P.C.
Rob practices in the area of advertising and promotion law, including sweepstakes, contests, and offers. The Firm has been a leader in this area for over 30 years, beginning with its representation of the Marketing Corporation of America, located down the block from Levett Rockwood in Westport, Connecticut. Rob counsels well-known brands, as well as advertising and marketing companies, from concept development through implementation and... Read More →
avatar for Thomas A. Cohn, Parnter, LeClair Ryan

Thomas A. Cohn, Parnter, LeClair Ryan

LeClairRyan
Thomas Cohn is a Partner in the New York office of LeClairRyan. He advises clients on legal and practical aspects of compliance with FTC and other federal/state consumer regulations and industry self-regulation, and represents clients in government investigations and actions. His clients include online/offline advertisers and marketers, affiliates and networks.   He served 17 years at FTC, as Northeast Regional Director, Counsel to the... Read More →


Wednesday November 14, 2012 7:30am - 8:15am
Chicago Sheraton Ballroom 6&7

7:30am

Breakfast: Sponsored By Cohen Silverman Rowan LLP
Sponsors
avatar for Cohen Silverman Rowan LLP

Cohen Silverman Rowan LLP

Cohen Silverman Rowan LLP
Cohen Silverman Rowan LLP – Offline and online, text and social media, from concept and planning through execution and implementation, to fulfillment and conclusion, your counsel for promotion and marketing legal issues for over 30 years.


Wednesday November 14, 2012 7:30am - 8:30am
Chicago Sheraton Ballroom 6&7

8:15am

Opening Remarks: Edward Kabak, Chief Legal Officer, PMA
Speakers
avatar for Edward Kabak, Chief Legal Officer, PMA

Edward Kabak, Chief Legal Officer, PMA

Promotion Marketing Association
Edward Kabak is an experienced attorney who has practiced extensively in several areas including: marketing, promotion and advertising law, libel communications, corporate law and intellectual property as well as in the area of compliance with federal and state regulatory agencies and litigation management. Additionally, Ed has practiced in the areas of international law, mergers and acquisitions and the low of the Internet.  He was also... Read More →


Wednesday November 14, 2012 8:15am - 8:20am
Chicago Sheraton Ballroom 8/9/10

8:20am

Online Behavioral Advertising & Other Aspects of Privacy: Liisa M. Thomas, Winston & Strawn & Pamela Jones Harbour, Fulbright & Jaworski LLP (Co-Moderators); Genie Barton, Council of Better Business Bureau; Brenda Pritchard, Gowling Lafleur Henderson LLP;

Online Behavioral Advertising, Tracking Cookies & Other Aspects of Privacy

Liisa M. Thomas, Partner, Winston & Strawn & Pamela Jones Harbour, Partner,  Fulbright & Jaworski LLP (Co-Moderators)

Genie Barton, Director, On-line Internet Based Advertising, Council of Better Business Bureau,

Brenda Pritchard, Partner, Gowling Lafleur Henderson LLP, Jack Yang, Assoc. General Counsel, Visa


Speakers
avatar for Genie Barton, Director, On-line Internet Based Advertising, Council of Better Business Bureau

Genie Barton, Director, On-line Internet Based Advertising, Council of Better Business Bureau

Better Business Bureau
Genie Barton is the Vice President and Director, Online Interest-Based Advertising Accountability Program and Mobile Marketing Initiatives.  Ms. Barton launched the CBBB’s enforcement program which monitors industry compliance with the Self-Regulatory Principles for Online Behavioral Advertising, investigates potentially non-compliant entities, issues decisions regarding compliance, and refers entities that do not come into... Read More →
JY

Jack Yang, Associate General Counsel, Visa

Visa
Jack Yang is Associate General Counsel of Visa’s Global Privacy Office.  As part of the Visa legal department, he advises Visa on privacy, data security and risk management issues and is responsible for developing the company’s framework for analyzing privacy and data issues arising from proposed data products and services. | | Jack’s practice focus is in the areas of privacy, intellectual property, licensing... Read More →
avatar for Brenda Pritchard, Partner, Gowling Lafleur Henderson LLP

Brenda Pritchard, Partner, Gowling Lafleur Henderson LLP

Gowling Lafleur Henderson LLP
Brenda Pritchard is the Gowlings Industry Group Leader for Manufacturing, Sales and Distribution, with more than 28 years experience practising exclusively in advertising and marketing law. Brenda’s practice includes: advertising copy review; coupon, premium and contest promotions; social media and privacy advice, negotiation of music, talent and artistic rights for use in production; merchandising and publishing contracts and... Read More →
avatar for Pamela Jones Harbour, Partner,  Fulbright & Jaworski LLP

Pamela Jones Harbour, Partner, Fulbright & Jaworski LLP

Fulbright & Jaworski LLP
Former Federal Trade Commissioner Pamela Jones Harbour is a partner in Fulbright & Jaworski L.L.P.’s antitrust and competition practice. Pamela heads the firm's Privacy, Competition and Data Protection practice group. She is well recognized for her knowledge of evolving areas of competition and consumer protection law, including privacy and data security issues. Pamela served on the Federal Trade Commission from 2003 until April... Read More →
avatar for Liisa M. Thomas, Partner, Winston & Strawn

Liisa M. Thomas, Partner, Winston & Strawn

Winston & Strawn
Lisa Thomas, a partner based in the firm’s Chicago office, has spent more than 15 years focusing on the cutting-edge convergence of privacy and advertising law. Her clients rely on her ability to create clarity in a sea of confusing legal requirements, and her down-to-earth delivery of efficient results. With Ms. Thomas’s assistance, her clients—which include major consumer brands, advertising agencies, and consumer research... Read More →


Wednesday November 14, 2012 8:20am - 9:15am
Chicago Sheraton Ballroom 8/9/10

9:15am

Keynote: Deborah Platt Majoras, Chief Legal Officer & Secretary, The Procter & Gamble Company, Former Chairman, FTC

Keynote: Deborah Platt Majoras, Chief Legal Officer & Secretary, The Procter & Gamble Company, Former Chairman, FTC


Speakers
avatar for Deborah Platt Majoras, Chief Legal Officer & Secretary, The Procter & Gamble Company

Deborah Platt Majoras, Chief Legal Officer & Secretary, The Procter & Gamble Company

The Procter & Gamble Company
Position Held & Dates 1989-1991 Law Clerk, Hon. Stanley S. Harris, | U.S. District Court, District of Columbia 1991-1999 Associate, Jones Day 1999-2001 Partner, Jones Day 2001-2003 Deputy Assistant Attorney General, United States Department of Justice, Antitrust Division 2004-2008 Chairman, U.S. Federal Trade Commission 2008-2010 Senior Vice President and General Counsel, USA 2010-current Chief Legal Officer and Secretary... Read More →


Wednesday November 14, 2012 9:15am - 9:45am
Chicago Sheraton Ballroom 8/9/10

9:45am

Pitfalls and Whirlpools: Esther Chavez, Assistant Attorney General – Texas; Nancy Felsten (Moderator), Davis Wright Tremaine LLP; Andrew Sacks, T-Mobile USA; Andrea Levine, Better Business Bureau; Amanda Vann Faulker, Jr., Corporate Counsel, Energizer

What Happened this Year in Advertising Law and What You Need Know

Esther Chavez, Assistant Attorney General – Texas,

Nancy Felsten, Partner, Davis Wright Tremaine LLP

Andrea Levine, Director, National Advertising Division, Better Business Bureau

Andrew Sacks, VP Legal, T-Mobile USA

Amanda Vann Faulker, Jr., Corporate Counsel, Energizer


Speakers
avatar for Andrea Levine, Director, National Advertising Division, Better Business Bureau

Andrea Levine, Director, National Advertising Division, Better Business Bureau

Better Business Bureau
Andrea C. Levine is the Director of NAD and a Senior Vice President of the Council of Better Business Bureaus. Andrea leads the team of NAD’s highly experienced lawyers and oversees the advertising monitoring and review process. During Andrea’s 8-year tenure, NAD has resolved over 950 cases, and has generated a 96% compliance rate without legal sanction or regulatory authority. Andrea lectures frequently on NAD’s system of... Read More →
AV

Amanda Vann Faulkner, Jr., Corporate Counsel, Energizer

Amanda is Senior Corporate Counsel for Energizer, responsible for the marketing and regulatory issues for the Playtex business of Energizer Personal Care. Amanda joined Energizer in 1999 as a Legal Intern.  Two years later, upon her graduation from the St. Louis University School of Law, she became an Attorney for the Intellectual Property and Labor Relations groups.  Following Energizer’s acquisition of Schick - Wilkinson... Read More →
avatar for Nancy Felsten, Partner, Davis Wright Tremaine LLP

Nancy Felsten, Partner, Davis Wright Tremaine LLP

Davis Wright Tremaine LLP
Nancy J. Felsten is a partner in the New York office of Davis Wright Tremaine LLP. She advises advertising agencies and corporate clients large and small on advertising, marketing and promotional matters. Her clients include a broad cross-section of industry ranging from all manner of consumer products to clients involved more specifically in media, telecommunications, consumer products, electronics, FDA-regulated OTC products, pharmaceuticals... Read More →
EC

Esther Chavez, Assistant Attorney General – Texas

State of Texas
Esther Chavez is an Assistant Attorney General and Deputy Chief in the Consumer Protection and Public Health Division of the Office of Texas Attorney General Greg Abbott. Ms. Chavez’ cases on behalf of the Division encompass a broad range of consumer protection concerns. Ms. Chavez’ professional activities include current service on the Texas State Bar’s Consumer Law Section council. Previously she has served as Vice Chair of... Read More →
avatar for Andrew Sacks,  VP Legal,T-Mobile USA

Andrew Sacks, VP Legal,T-Mobile USA

T-Mobile
Andy Sacks is a Vice President in the legal department of T-Mobile USA in Bellevue WA, where he looks after legal support for marketing, sales, customer care, finance, and procurement. Prior to joining T-Mobile, Andy had in-house positions with Dell, in Austin and Singapore, and Ameritech, in Chicago.  Andy was also in private practice in Washington DC, and began his career at the FTC’s Division of Advertising Practices in Washington... Read More →


Wednesday November 14, 2012 9:45am - 10:40am
Chicago Sheraton Ballroom 8/9/10

10:40am

BREAK: Sponsored by Kilpatrick Townsend & Stockton LLP
Sponsors
avatar for Kilpatrick Townsend & Stockton LLP

Kilpatrick Townsend & Stockton LLP

Kilpatrick Townsend & Stockton LLP
Kilpatrick Townsend & Stockton LLP is a multipractice, international law firm serving clients around the world from our 18 offices in California, Colorado, District of Columbia, Georgia, New York, North Carolina, Washington, Dubai, Stockholm, Taipei and Tokyo. We value our client relationships and are committed to learning and furthering the business and legal goals of each company we work with. We strive at every level to develop... Read More →


Wednesday November 14, 2012 10:40am - 10:55am
Chicago Sheraton Ballroom 6&7

10:55am

Legal & Business Hot Buttons in App Development: Jamie Rubin, Partner, Information Law Group LLP; Nick Johnson, Partner, Osborne Clarke; SVP of product at BrightTag; Larry Kuhn, Account Technology Strategist, Microsoft Windows

Jamie Rubin, Partner, Information Law Group LLP
Nick Johnson, Partner, Osborne Clarke,
Blane Sims, SVP of product at BrightTag
Larry Kuhn, Account Technology Strategist, Microsoft Windows


Speakers
BS

Blane Sims, SVP of product at BrightTag

http://www.brighttag.com/
Blane Sims is SVP of product at BrightTag. He has more than 14 years of e-commerce and enterprise software experience, including leading the private label and affiliate marketing products team at Orbitz and helping shape the early years of dynamic web content delivery at Vignette. Sims also has spent time working with early-stage companies in the enterprise search and IT resource management spaces, and has a technical background in IT systems... Read More →
avatar for Nick Johnson, Partner, Osborne Clarke

Nick Johnson, Partner, Osborne Clarke

Osborne Clarke
Nick heads the advertising, sponsorship and media team at leading European law firm Osborne Clarke, which was voted “TMT Law Firm of the Year” this year by UK journal The Lawyer.  He is rated by directories Legal 500 and Chambers as one of the UK's top advertising and marketing lawyers, and also regularly advises on betting, gaming and lottery law issues. Although UK-educated and UK-qualified, Nick is a US citizen and retains... Read More →
avatar for Jamie Rubin, Partner, Information Law Group LLP

Jamie Rubin, Partner, Information Law Group LLP

Jamie Rubin joined Information Law Group as a partner in June 2011. Jamie is a media, promotions and intellectual property lawyer who works with clients to bring their advertising, promotional and entertainment campaigns from concept to execution. Jamie’s practice covers the spectrum of traditional and emerging advertising and entertainment issues. He works on national and digital advertising campaigns, celebrity spokesperson... Read More →
avatar for Larry Kuhn, Account Technology Strategist, Microsoft Windows

Larry Kuhn, Account Technology Strategist, Microsoft Windows

Microsoft
Larry joined Microsoft as an enterprise consultant in 2001. As a consultant, Larry helped numerous global enterprise customers plan, design and deploy solutions based on SharePoint and .NET technologies. In his current role, Larry assists his customers with solving their business challenges and seizing market opportunities using Microsoft-based solutions. With over 25 years of experience in the software industry, his experience spans areas of... Read More →


Wednesday November 14, 2012 10:55am - 11:45am
Chicago Sheraton Ballroom 8/9/10

11:45am

Global Privacy: Scott Meyer, CEO, Evidon, Inc; Alan Sutin, Chrmn, National Technology/Media,Greenberg Traurig LLP (Moderator), Chris Lockard, Corporate Counsel, The Clorox Company, Harry Valetk, Corp Privacy Director, Met Life

Global Privacy – How to Configure Websites, Make disclosures and, registrations in Multiple Jurisdictions:

Scott Meyer, CEO, Evidon, Inc.
Alan Sutin, Chairman, National Technology/Media,Greenberg Traurig LLP (Moderator)
Chris Lockard, Corporate Counsel,The Clorox Company
Harry Valetk, Corp Privacy Director, Met Life


Speakers
avatar for Chris Lockard, Corporate Counsel,  The Clorox Company

Chris Lockard, Corporate Counsel, The Clorox Company

The Clorox Company
Chris Lockard is Corporate Counsel at The Clorox Company, where he advises an array of leading consumer brands including Clorox, Glad, Kingsford, Hidden Valley, Burt’s Bees and Brita on their marketing and promotional activities. He is responsible for legal issues related to digital marketing, including the use of social media, websites and blogs, as well as multimedia content and contests and sweepstakes. He also serves as Clorox’s... Read More →
avatar for Alan Sutin, Chairman, National Technology / Media,Greenberg Traurig LLP

Alan Sutin, Chairman, National Technology / Media,Greenberg Traurig LLP

Greenberg Traurig LLP
Alan is Chair of Greenberg Traurig’s Global Intellectual Property & Technology Practice Group. An experienced business lawyer focused on commercial transactions with significant intellectual property and technology issues, Alan brings a practical, business-oriented approach to advising companies as they expand their use of new leading-edge technologies. Alan advises clients in connection with transactions involving the development... Read More →
avatar for Scott Meyer, CEO, Evidon, Inc

Scott Meyer, CEO, Evidon, Inc

Evidon, Inc.
Scott created Evidon (formerly Better Advertising) while an Entrepreneur in Residence at Warburg Pincus LLC, the global private equity firm that is supporting the company. From 2005-2008, Scott was President and CEO of About.com, a part of The New York Times Company. He spent eight years with The New York Times Company in a number of senior management roles. In addition to his role at About.com, he was the General Manager of the company's... Read More →


Wednesday November 14, 2012 11:45am - 12:30am
Chicago Sheraton Ballroom 8/9/10

12:30pm

Luncheon Keynote: Maureen Ohlhausen, Commissioner, FTC -- Lunch Sponsored by Greenberg, Traurig LLP -- PMA Remarks - Bonnie Carlson, CEO/President, PMA

PMA Remarks by Bonnie Carlson, PMA CEO & President
Luncheon Keynote: Maureen Ohlhausen, Commissioner, FTC -- Lunch Sponsored by Greenberg, Traurig LLP


Speakers
avatar for Maureen Ohlhausen, Commissioner, FTC

Maureen Ohlhausen, Commissioner, FTC

FTC
Maureen K. Ohlhausen was sworn in as a Commissioner of the Federal Trade Commission on April 4, 2012, to a term that expires in September 2018.   Prior to joining the Commission, Ohlhausen was a partner at Wilkinson Barker Knauer, LLP, where she focused on FTC issues, including privacy, data protection, and cybersecurity. Ohlhausen previously served at the Commission for 11 years, most recently as Director of the Office of Policy... Read More →


Wednesday November 14, 2012 12:30pm - 1:45pm
Chicago Sheraton Ballroom 6&7

1:45pm

Advance Consent , Negative Option and Affiliate Marketing: Marc Roth, Partner, Manatt, Phelps & Phillips, LLP; Andrew Lustigman, Partner, Olshan Frome Wolosky LLP; C.Steven Baker, Regional Director, Midwest Region, FTC;Albert Norman

Risks and Opportunities in Advance Consent , Negative Option and Affiliate Marketing

Marc Roth, Partner, Manatt, Phelps & Phillips, LLP,

Andrew Lustigman, Partner, Olshan Frome Wolosky LLP

C. Steven Baker, Regional Director, Midwest Region, FTC

Albert Norman Shelden, Deputy Attorney General, Dept. of Justice, California (Retired Annuitant)


Speakers
avatar for Albert Norman Shelden, Deputy Attorney General, Dept. of Justice, California (Retired Annuitant)

Albert Norman Shelden, Deputy Attorney General, Dept. of Justice, California (Retired Annuitant)

Albert Norman Shelden was the Senior Assistant Attorney General in charge of the California Attorney General's Office Consumer Law Section from 2004 -2008.  He currently works as a Retired Annuitant for the CA AG’s Office in the Consumer Law Section.  He received his undergraduate degree, with honors, from UCLA, and his J.D. from Rutgers, the State University of New Jersey, where he was Notes and Comments Editor of the Law Review... Read More →
avatar for C. Steven Baker, Regional Director, Midwest Region, Federal Trade Comission

C. Steven Baker, Regional Director, Midwest Region, Federal Trade Comission

Federal Trade Commission
C. Steven Baker is Director of the Federal Trade Commission's Midwest Region in Chicago, a position he has held since 1988.  The Region covers the central United States,[1] and the office does primarily consumer protection work for the Commission, concentrating on consumer fraud matters such as telemarketing and spamming.  The office works extensively on Cross-border fraud, and Mr. Baker is one of the founders of the Toronto Strategic... Read More →
avatar for Andrew Lustigman, Partner, Olshan Frome Wolosky LLP

Andrew Lustigman, Partner, Olshan Frome Wolosky LLP

Olshan Frome Wolosky LLP
Andy Lustigman is the head of Olshan’s Advertising Marketing and Promotions Group.  He represents marketers, advertisers, and traditional and digital agencies and suppliers in connection with the legal aspects of their advertising and promotional marketing businesses. Andy counsels clients regarding a broad range of matters, including the clearance of advertising and marketing materials, the structuring of sweepstakes, games of... Read More →
avatar for Marc Roth, Partner, Manatt, Phelps & Phillips, LLP,

Marc Roth, Partner, Manatt, Phelps & Phillips, LLP,

Manatt, Phelps & Phillips, LLP
Marc is a highly accomplished regulatory attorney with 20 years of experience in consumer marketing law, with specialized expertise in privacy and magazine audit sales and circulation rules.Mr. Roth has experience representing and advising Fortune 100 and Fortune 500 clients in all areas of advertising, marketing, and privacy law. Prior to joining Manatt, Mr. Roth served as senior in-house counsel for a Time Warner subsidiary, and was also a... Read More →


Wednesday November 14, 2012 1:45pm - 2:30pm
Chicago Sheraton Ballroom 9

1:45pm

Environmental Marketing - Greener Pastures? Brian Fergemann, Partner, Winston & Strawn LLP (Moderator); Theresa Harris, Target; Wendy Reed, Partner, Heenan Blaikie LLP; David Mallen, Associate Director, National Advertising Division

Successful Environmental Marketing with the New Rules

Brian Fergemann, Partner, Winston & Strawn LLP (Moderator)

Theresa Harris, Target

Wendy Reed, Partner, Heenan Blaikie LLP

David Mallen, Associate Director, National Advertising Division


Speakers
avatar for David Mallen, Associate Director, National Advertising Division, Better Business Bureau

David Mallen, Associate Director, National Advertising Division, Better Business Bureau

Better Business Bureau
David G. Mallen, Deputy Director for Legal Affairs, joined NAD in March 1999. David reviews national advertising campaigns, analyzes claim substantiation issues, and has resolved disputes between advertisers of dietary supplements, food and drug products, telecommunication services, consumer household products, and computer technology. David is also active in planning advertising conferences, workshops, and lectures on claim substantiation and... Read More →
avatar for Theresa Harris, Counsel, Target

Theresa Harris, Counsel, Target

Target
Terry Harris joined Target Corporation in 1997 and is currently a Senior Counsel, General Business on the Marketing and Merchandising Law Department team.  In her current role, Terry is responsible for providing legal advice to the following Marketing areas at Target:  Packaging and Labeling, Events, Community Relations, Communications, Guest Insights and Meetings, Media and Production.  Her areas of legal expertise include the... Read More →
avatar for Brian Fergemann, Partner, Winston & Strawn LLP

Brian Fergemann, Partner, Winston & Strawn LLP

Winston & Strawn LLP
Mr. Fergemann is a partner in the Advertising, Marketing & Entertainment Law Practice at the Chicago-based law firm of Winston & Strawn LLP.  He provides counseling on a wide range of advertising, marketing, intellectual property, and e-commerce issues to major national consumer product companies, retailers, and advertising agencies. He regularly counsels clients on consumer sweepstakes, contests and social media issues and has... Read More →
WR

Wendy Reed, Partner, Heenan Blaikie LLP

Heenan Blaikie LLP
Wendy Reed co-chairs the Marketing and Advertising Law Group at Heenan Blaikie, LLP, one of Canada's leading law firms, with approximately 600 lawyers and other professionals. She has practiced exclusively in this area of law for over 25 years, advising extensively on promotions, misleading advertising, packaging and labeling, the marketing of food, alcoholic beverages and other regulated products, the pursuit or defense of advertising challenges... Read More →


Wednesday November 14, 2012 1:45pm - 2:30pm
Chicago Sheraton Ballroom 10

1:45pm

Kidding Around: Alan Friel, Partner, Edwards Wildman Palmer LLP (Moderator); Andra Dallas, Senior Staff Attorney, Children's Advertising Unit, BBB; Jeanette Neumann, International Regulatory Affairs/Law Dept./Mattel Inc.; Jordan McCollum, VP, Counsel, Wa

Children’s Marketing: It’s Not Just About Food! (COPPA, CARU, Product Liability et al)

Alan Friel, Partner, Edwards Wildman Palmer LLP (Moderator)

Andra Dallas, Senior Staff Attorney, Children's Advertising Unit, BBB

Jeanette Neumann, International Regulatory Affairs/Law Dept./Mattel Inc.

Jordan McCollum, VP, Counsel, Walt Disney Company

Other Speakers TBA


Speakers
avatar for Jeanette Neumann, International Regulatory Affairs/Law Dept./Mattel Inc.

Jeanette Neumann, International Regulatory Affairs/Law Dept./Mattel Inc.

Mattel Inc.
Jeanette Neumann leads the Standards & Practices group at Mattel, the world’s largest toy company. An industry veteran with more than a decade of experience, she has deep knowledge of children’s advertising.  Jeanette is responsible for overseeing the review of content and advertising across the Mattel portfolio, including Barbie and Hot Wheels, as well as licensed product from partners such as Disney and Warner... Read More →
avatar for Alan Friel, Partner, Edwards Wildman Palmer LLP

Alan Friel, Partner, Edwards Wildman Palmer LLP

Edwards Wildman Palmer LLP
Alan Friel is a partner in the Intellectual Property Department of Edwards Wildman and Chair of its Media and Technology Practice group.  He is a thought leader regarding convergence legal issues – the property, liability and regulatory implications at the evolving intersections between media, marketing, technology, distribution, commerce, privacy and communication brought about by the ongoing digital revolution. He also regularly... Read More →


Wednesday November 14, 2012 1:45pm - 2:30pm
Superior A

1:45pm

Social Media Internal: Gonzalo Mon, Partner, Kelley Drye & Warren LLP (Moderator); Cheryl Givner, Group Head & Legal Counsel, Worldwide Marketing Mastercard; Robert Pineda, Senior Counsel, Johnson & Johnson; Ben Berman, Kayak; Lynne M. Matuszak, Counsel

Social Media Internal: Managing Employees & Optimizing Company Policies
Gonzalo Mon, Partner,  Kelley Drye & Warren LLP (Moderator)
Cheryl Givner, Group Head/Lead Global Marketing Counsel, MasterCard Worldwide,
Ben Berman, Deputy General Counsel, Kayak,
Lynne M. Matuszak, Counsel. Consumer Marketing, Ford Motor Co.,
Robert  Pineda, Senior Counsel, Johnson & Johnson


Speakers
avatar for Lynne M. Matuszak, Lead Counsel, Consumer Marketing, Ford Motor Co.,

Lynne M. Matuszak, Lead Counsel, Consumer Marketing, Ford Motor Co.,

Ford Motor Company
Lynne Matuszak is advertising and marketing counsel for Ford Motor Company. She provides legal advice to members of Ford's Marketing and Sales Organization on a wide range of legal issues including franchise law, advertising law, social media, digital marketing and strategic alliances.  In this capacity, she negotiates a variety of marketing and sponsorship agreements, reviews corporate on-air, print and digital marketing and advertising... Read More →
avatar for Ben Berman, Deputy General Counsel, Kayak

Ben Berman, Deputy General Counsel, Kayak

Kayak
As Deputy General Counsel at KAYAK, Ben provides legal counsel and oversight of a variety of legal matters, including commercial transactions, intellectual property, advertising, marketing, privacy, security, real estate, litigation, regulatory compliance and company policy. Prior to joining KAYAK, Ben spent over seven years with Orbitz Worldwide, Inc., where he held a variety of positions in the legal department, primarily as a generalist... Read More →
avatar for Robert Pineda, Senior Counsel, Johnson & Johnson

Robert Pineda, Senior Counsel, Johnson & Johnson

Johnson & Johnson
Robert (“Rob”) Pineda is Senior Counsel in the Johnson & Johnson Law Department.  He is a member of the department’s Regulatory Law Group and in particular provides regulatory legal support to McNeil Consumer Healthcare (“McNeil”) of the Johnson & Johnson Family of Companies.  In that role, he has counseled many of McNeil’s marketing brands in the areas of advertising and promotion, including... Read More →
avatar for Gonzalo Mon, Partner,  Kelley Drye & Warren LLP

Gonzalo Mon, Partner, Kelley Drye & Warren LLP

Kelley Drye & Warren LLP
Gonzalo Mon is a partner in the firm's Washington, D.C. office.  Named 2012 D.C. Advertising "Lawyer of the Year" by Best Lawyers, his practice focuses on advertising and promotions law. As an advertising attorney, Mr. Mon works closely with clients who are creative, and he understands that these clients need creative solutions to their problems. As such, he assists clients in designing advertising campaigns, promotions and offers that... Read More →
avatar for Cheryl Givner, Group Head/Lead Global Marketing Counsel, Worldwide Marketing, Mastercard

Cheryl Givner, Group Head/Lead Global Marketing Counsel, Worldwide Marketing, Mastercard

Mastercard
Cheryl Givner is senior vice president, group head and managing counsel for MasterCard Worldwide.  In this role, she leads and manages the legal support for global and US consumer, bank, merchant and digital marketing, sponsorships, corporate and employee communications, as well as the development and commercialization of consumer credit products, cardholder solutions and loyalty programs at MasterCard. | | Prior to assuming this role... Read More →


Wednesday November 14, 2012 1:45pm - 2:30pm
Chicago Shearton Ballroom 8

2:30pm

Defending Class Actions & Governmental Investigations: Roger Colaizzi, Partner, Venable LLP, & Christopher A. Cole, Partner, Manatt, Phelps & Phillips LLP

Defending  Class Actions & Governmental Investigations

Roger Colaizzi, Partner, Venable LLP,

Christopher A. Cole, Partner, Manatt, Phelps & Phillips  LLP


Speakers
avatar for Christopher A. Cole, Partner, Manatt, Phelps & Phillips  LLP

Christopher A. Cole, Partner, Manatt, Phelps & Phillips LLP

Manatt, Phelps & Phillips LLP
Chris Cole is a litigation partner in the Washington, D.C. of Manatt, Phelps & Phillips.  Chris, who has been called a “superstar in false advertising matters” by Chambers & Partners, leads the firm’s false advertising litigation practice, one of the busiest in the nation.  He represents a diverse roster of clients in comparative advertising battles under the Lanham Act and before the National Advertising... Read More →
avatar for Roger Colaizzi, Partner, Venable LLP

Roger Colaizzi, Partner, Venable LLP

Venable
Roger Colaizzi chairs Venable’s national Intellectual Property Litigation Group, as well as the firm’s Advertising Litigation Group. Since 2010, the Advertising Litigation Group has been ranked in Chambers USA, Band 1. He has significant trial experience in Intellectual Property Rights, including Lanham Act false advertising, state deceptive trade practices, trademark, trade dress, patent, copyright, unfair competition, direct to... Read More →


Wednesday November 14, 2012 2:30pm - 3:15pm
Superior A

2:30pm

Disclosure and Regulation of Endorsements/ Testimonials/ Blogs: Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz PC,; Ellie Boragine, Advertising & Commercial Counsel, Jet Blue Airways

Branded Entertainment-Disclosure and Regulation of Endorsements/ Testimonials/ Blogs; Embedding Brands in Entertainment Properties

Rick Kurnit , Partner, Frankfurt Kurnit Klein & Selz PC,
Ellie Boragine, Advertising & Commercial Counsel, Jet Blue Airways


Speakers
avatar for Ellie Boragine, Advertising & Commercial Counsel, Jet Blue Airways

Ellie Boragine, Advertising & Commercial Counsel, Jet Blue Airways

Jet Blue Airways
Ellie Boragine is JetBlue’s Advertising and Commercial Counsel.  She supports the JetBlue business teams on all issues related to marketing, intellectual property, and commercial transactions with a customer-facing component.  Ellie’s daily practice includes advising on advertising claims and substantiation, disclosures, special offers, DOT regulations, FTC guidelines, social media, user generated content, customer loyalty... Read More →


Wednesday November 14, 2012 2:30pm - 3:15pm
Chicago Shearton Ballroom 8

2:30pm

Negotiating Agency/Client Agreements: Ben Mulcahy, Partner, Sheppard Mullin Richter & Hampton LLP, (Co-Moderator) Barry Benjamin, Partner, Kilpatrick Townsend & Stockton LLP; (Co-Moderator) Sharon Kohn, Senior Counsel,GlobalMarketing, Kraft Foods, Rachel

Key Negotiating Strategies-Agency Client Agreements-An Interactive Session

Ben Mulcahy,  Partner, Sheppard Mullin Richter & Hampton LLP, (Co-moderator)

Barry Benjamin, Partner, Kilpatrick Townsend & Stockton LLP; (Co-moderator)

Sharon Kohn, Senior Counsel,GlobalMarketing, Kraft Foods,

Rachel Ruskin, Ass’t. General Counsel, Turner Broadcasting


Speakers
avatar for Rachel Ruskin, Ass’t. General Counsel, Turner Broadcasting

Rachel Ruskin, Ass’t. General Counsel, Turner Broadcasting

Turner Broadcasting
Rachel Ruskin is Assistant General Counsel for Turner Broadcasting System, Inc., where her practice focuses on marketing and promotions, including copyright, trademark, privacy and publicity issues.  Rachel leads the Marketing & Promotions legal team servicing Turner’s domestic live action entertainment networks (TBS, TNT, Turner Classic Movies and truTV).  Prior to assuming this role in 2001, Rachel served as Turner’s... Read More →
avatar for Sharon Kohn, Senior Counsel,Global Marketing, Kraft Foods

Sharon Kohn, Senior Counsel,Global Marketing, Kraft Foods

Kraft Foods
Sharon Kohn has been a member of Kraft Foods law department for 1s years. Prior to Kraft, she worked in-house at McDonald’s and Rand McNally.  Sharon began her career in the Intellectual Property Department of Kirkland & Ellis. Sharon provides general counseling to Kraft Foods’ Marketing Services organization.  Her primary areas of counseling focus on advertising, marketing, promotion, privacy and internet legal... Read More →
avatar for Barry Benjamin, Partner, Kilpatrick Townsend & Stockton LLP

Barry Benjamin, Partner, Kilpatrick Townsend & Stockton LLP

Kilpatrick Townsend & Stockton LLP
Barry M. Benjamin is the chair of Kilpatrick Townsend’s Advertising, Promotions, and Media practice.  He focuses on advertising, intellectual property, technology, and media law in the areas of litigation, advice and counseling, and regulatory defense.  As an experienced litigator, Mr. Benjamin handles false advertising and trademark claims, trade dress, copyright, misappropriation, and fraud claims.  Outside of the... Read More →
avatar for Ben Mulcahy, Partner, Sheppard Mullin Richter & Hampton LLP

Ben Mulcahy, Partner, Sheppard Mullin Richter & Hampton LLP

Sheppard Mullin Richter & Hampton LLP
Benjamin Mulcahy is a partner in the Entertainment, Media and Technology Practice Group at Sheppard, Mullin, Richter & Hampton LLP. He is also co-chair of the firm's Advertising Industry and Sports Industry Teams. Mr. Mulcahy represents several of the major film studios, broadcast and cable television networks, retailers, consumer brands and their agencies in all aspects of sports marketing, entertainment marketing and... Read More →


Wednesday November 14, 2012 2:30pm - 3:15pm
Chicago Sheraton Ballroom 9

2:30pm

Write Your Own Rules! Scott Schleifstein, Partner, Cohen Silverman Rowan LLP, & Tracie Chesterman, Legal Counsel, Ralph Lauren Corp

Advanced Class –Sweeps, Contests and other online Offers (e.g. Coupons, Premiums, Rebates,)  -Drafting Rules & Terms

Scott Schleifstein, Partner, Cohen Silverman Rowan LLP; Tracie Chesterman, Legal Counsel, Ralph Lauren Corp, Other Speakers TBA


Speakers
TC

Tracie Chesterman, Legal Counsel, Ralph Lauren Corp

Ralph Lauren Corp
Tracie Chesterman is Senior Director, Intellectual Property Counsel in Ralph Lauren Corporation’s New York City headquarters. She handles a wide variety of legal matters including advertising/promotions, charitable sales programs, sponsorship relationships, privacy, e-commerce and information technology matters. Prior to joining Ralph Lauren Corporation, Ms. Chesterman spent 9 years as an attorney in Greenberg Traurig LLP’s New... Read More →
avatar for Scott Schleifstein, Partner, Cohen Silverman Rowan LLP

Scott Schleifstein, Partner, Cohen Silverman Rowan LLP

Cohen Silverman Rowan LLP
Scott A. Schleifstein, a graduate of NYU School of Law, is a partner in the law firm of Cohen Silverman Rowan LLP of New York, NY. His practice focuses on sweepstakes, games, contests, offers and other promotion marketing initiatives conducted on-line (including via social media), off-line, via text message and in the virtual space;  he counsels both agency clients and the consumer goods/services companies that sponsor promotions. As part of... Read More →


Wednesday November 14, 2012 2:30pm - 3:15pm
Chicago Sheraton Ballroom 10

3:15pm

Break: Sponsored By Heenan Blaikie LLP

Break Sponsorsed by Heenan Blaikie LLP


Wednesday November 14, 2012 3:15pm - 3:30pm
Chicago Sheraton Ballroom 6&7

3:35pm

How NOT to go Wrong with Your Marketing: Joseph Lewczak, Partner, Davis & Gilbert LLP; Jeffrey A. Greenbaum, Managing Partner, Frankfurt Kurnit Klein & Selz; Brian Heidelberger, Partner, Winston & Strawn LLP

An Omnibus Entertaining and Highly Informative Session from the Experts on What can go legally Wrong with your promotion

Joseph Lewczak, Partner, Davis & Gilbert LLP

Jeffrey A. Greenbaum, Managing Partner, Frankfurt Kurnit Klein & Selz,

Brian Heidelberger, Partner, Winston & Strawn LLP


Speakers
avatar for Brian Heidelberger, Partner, Winston & Strawn LLP

Brian Heidelberger, Partner, Winston & Strawn LLP

Winston & Strawn LLP
Brian Heidelberger is a Partner at Winston & Strawn LLP in Chicago, Illinois. Mr. Heidelberger counsels major corporations, e-commerce companies and their advertising/promotion agencies on advertising, marketing and promotional issues, while considering copyright, trademark, right of publicity, false advertising, sweepstakes/contest issues, television network guidelines, as well as the Screen Actors Guild Commercials Contract. Mr... Read More →
avatar for Joseph Lewczak, Partner, Davis & Gilbert LLP

Joseph Lewczak, Partner, Davis & Gilbert LLP

Joseph J. Lewczak is a partner in the Advertising, Marketing & Promotions; Entertainment, Media & Publishing and Intellectual Property Practice Groups of Davis & Gilbert.  He represents numerous multinational, national and local advertising agencies, promotions agencies, advertisers, direct marketers, and telemarketers in connection with all aspects of advertising, promotions, marketing, direct marketing and telemarketing. Mr... Read More →
avatar for Jeffrey A. Greenbaum, Managing Partner, Frankfurt Kurnit Klein & Selz

Jeffrey A. Greenbaum, Managing Partner, Frankfurt Kurnit Klein & Selz

Frankfurt Kurnit Klein & Selz
Jeffrey A. Greenbaum is a partner in the Advertising, Marketing, and Public Relations group at Frankfurt Kurnit Klein & Selz, PC, and is also the firm's Managing Partner. Mr. Greenbaum counsels advertisers, media companies, advertising agencies, and production companies on a wide variety of advertising, marketing, branded entertainment, and intellectual property matters, including advertising regulation, rights clearance, agency/client... Read More →


Wednesday November 14, 2012 3:35pm - 4:45pm
Chicago Sheraton Ballroom 8/9/10