Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
View analytic
Wednesday, November 14 • 1:45pm - 2:30pm
Environmental Marketing - Greener Pastures? Brian Fergemann, Partner, Winston & Strawn LLP (Moderator); Theresa Harris, Target; Wendy Reed, Partner, Heenan Blaikie LLP; David Mallen, Associate Director, National Advertising Division

Sign up or log in to save this to your schedule and see who's attending!

Successful Environmental Marketing with the New Rules

Brian Fergemann, Partner, Winston & Strawn LLP (Moderator)

Theresa Harris, Target

Wendy Reed, Partner, Heenan Blaikie LLP

David Mallen, Associate Director, National Advertising Division


Speakers
avatar for David Mallen, Associate Director, National Advertising Division, Better Business Bureau

David Mallen, Associate Director, National Advertising Division, Better Business Bureau

Better Business Bureau
David G. Mallen, Deputy Director for Legal Affairs, joined NAD in March 1999. David reviews national advertising campaigns, analyzes claim substantiation issues, and has resolved disputes between advertisers of dietary supplements, food and drug products, telecommunication services, consumer household products, and computer technology. David is also active in planning advertising conferences, workshops, and lectures on claim substantiation and... Read More →
avatar for Theresa Harris, Counsel, Target

Theresa Harris, Counsel, Target

Target
Terry Harris joined Target Corporation in 1997 and is currently a Senior Counsel, General Business on the Marketing and Merchandising Law Department team.  In her current role, Terry is responsible for providing legal advice to the following Marketing areas at Target:  Packaging and Labeling, Events, Community Relations, Communications, Guest Insights and Meetings, Media and Production.  Her areas of legal expertise include the... Read More →
avatar for Brian Fergemann, Partner, Winston & Strawn LLP

Brian Fergemann, Partner, Winston & Strawn LLP

Winston & Strawn LLP
Mr. Fergemann is a partner in the Advertising, Marketing & Entertainment Law Practice at the Chicago-based law firm of Winston & Strawn LLP.  He provides counseling on a wide range of advertising, marketing, intellectual property, and e-commerce issues to major national consumer product companies, retailers, and advertising agencies. He regularly counsels clients on consumer sweepstakes, contests and social media issues and has... Read More →
WR

Wendy Reed, Partner, Heenan Blaikie LLP

Heenan Blaikie LLP
Wendy Reed co-chairs the Marketing and Advertising Law Group at Heenan Blaikie, LLP, one of Canada's leading law firms, with approximately 600 lawyers and other professionals. She has practiced exclusively in this area of law for over 25 years, advising extensively on promotions, misleading advertising, packaging and labeling, the marketing of food, alcoholic beverages and other regulated products, the pursuit or defense of advertising challenges... Read More →


Wednesday November 14, 2012 1:45pm - 2:30pm
Chicago Sheraton Ballroom 10

Attendees (4)