Ebba Hoogenraad was admitted to the bar in 1985 and has been focusing on the advertising industry since 1989. Chambers Europe advises that Ebba “is one of the country's foremost experts on advertising law, representing big names such as Heineken and Unilever. Clients describe her as a thorough and shrewd lawyer offering sound, strategic advice”.

Ebba counsels the majority of the large advertising agencies and several corporate clients in the consumer industry. She also advises several producers of health and nutrition products and a global tobacco producer on product information (food law,health claims, labeling).

Ebba is on the editorial board of the Dutch legal IP and advertising journal IER and is the Dutch correspondent of European Food & Feed Law Review.

She chairs the Dutch Advertising Law Association and the National Advertising Conference, and chaired the Benelux Trademark and Design Law Association.

Inaddition, Ebba is a board member of the Dutch Advertising Association and of the World Press Photo Supervisory Board and is an active member of professional associations including PMA, INTA and MARQUES.