PMA 34th Annual Marketing Law Conference has ended

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PMA 34th Annual Marketing Law Conference

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7:30am CST

15 Roundtables TBA: User Generated Content, Promotions & Crowdsourcing, Hot Topics/Telemarketing Law Enforcement, Data Privacy Revolution in Europe, Social Media Promotions: Keeping Up With the Platforms Chicago Sheraton Ballroom 6&7 Breakfast: Sponsored By Cohen Silverman Rowan LLP Chicago Sheraton Ballroom 6&7

8:15am CST

Opening Remarks: Edward Kabak, Chief Legal Officer, PMA Chicago Sheraton Ballroom 8/9/10

8:20am CST

Online Behavioral Advertising & Other Aspects of Privacy: Liisa M. Thomas, Winston & Strawn & Pamela Jones Harbour, Fulbright & Jaworski LLP (Co-Moderators); Genie Barton, Council of Better Business Bureau; Brenda... Chicago Sheraton Ballroom 8/9/10

9:15am CST

Keynote: Deborah Platt Majoras, Chief Legal Officer & Secretary, The Procter & Gamble Company, Former Chairman, FTC Chicago Sheraton Ballroom 8/9/10

9:45am CST

Pitfalls and Whirlpools: Esther Chavez, Assistant Attorney General – Texas; Nancy Felsten (Moderator), Davis Wright Tremaine LLP; Andrew Sacks, T-Mobile USA; Andrea Levine, Better Business Bureau; Amanda Vann... Chicago Sheraton Ballroom 8/9/10

10:40am CST

BREAK: Sponsored by Kilpatrick Townsend & Stockton LLP Chicago Sheraton Ballroom 6&7

10:55am CST

Legal & Business Hot Buttons in App Development: Jamie Rubin, Partner, Information Law Group LLP; Nick Johnson, Partner, Osborne Clarke; SVP of product at BrightTag; Larry Kuhn, Account Technology Strategist, Microsoft... Chicago Sheraton Ballroom 8/9/10

11:45am CST

Global Privacy: Scott Meyer, CEO, Evidon, Inc; Alan Sutin, Chrmn, National Technology/Media,Greenberg Traurig LLP (Moderator), Chris Lockard, Corporate Counsel, The Clorox Company, Harry Valetk, Corp Privacy Director... Chicago Sheraton Ballroom 8/9/10

12:30pm CST

Luncheon Keynote: Maureen Ohlhausen, Commissioner, FTC -- Lunch Sponsored by Greenberg, Traurig LLP -- PMA Remarks - Bonnie Carlson, CEO/President, PMA Chicago Sheraton Ballroom 6&7

1:45pm CST

Advance Consent , Negative Option and Affiliate Marketing: Marc Roth, Partner, Manatt, Phelps & Phillips, LLP; Andrew Lustigman, Partner, Olshan Frome Wolosky LLP; C.Steven Baker, Regional Director, Midwest Region... Chicago Sheraton Ballroom 9 Environmental Marketing - Greener Pastures? Brian Fergemann, Partner, Winston & Strawn LLP (Moderator); Theresa Harris, Target; Wendy Reed, Partner, Heenan Blaikie LLP; David Mallen, Associate Director, National... Chicago Sheraton Ballroom 10 Kidding Around: Alan Friel, Partner, Edwards Wildman Palmer LLP (Moderator); Andra Dallas, Senior Staff Attorney, Children's Advertising Unit, BBB; Jeanette Neumann, International Regulatory Affairs/Law Dept./Mattel... Superior A Social Media Internal: Gonzalo Mon, Partner, Kelley Drye & Warren LLP (Moderator); Cheryl Givner, Group Head & Legal Counsel, Worldwide Marketing Mastercard; Robert Pineda, Senior Counsel, Johnson & Johnson; Ben... Chicago Shearton Ballroom 8

2:30pm CST

Defending Class Actions & Governmental Investigations: Roger Colaizzi, Partner, Venable LLP, & Christopher A. Cole, Partner, Manatt, Phelps & Phillips LLP Superior A Disclosure and Regulation of Endorsements/ Testimonials/ Blogs: Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz PC,; Ellie Boragine, Advertising & Commercial Counsel, Jet Blue Airways Chicago Shearton Ballroom 8 Negotiating Agency/Client Agreements: Ben Mulcahy, Partner, Sheppard Mullin Richter & Hampton LLP, (Co-Moderator) Barry Benjamin, Partner, Kilpatrick Townsend & Stockton LLP; (Co-Moderator) Sharon Kohn, Senior... Chicago Sheraton Ballroom 9 Write Your Own Rules! Scott Schleifstein, Partner, Cohen Silverman Rowan LLP, & Tracie Chesterman, Legal Counsel, Ralph Lauren Corp Chicago Sheraton Ballroom 10

3:15pm CST

Break: Sponsored By Heenan Blaikie LLP Chicago Sheraton Ballroom 6&7

3:35pm CST

How NOT to go Wrong with Your Marketing: Joseph Lewczak, Partner, Davis & Gilbert LLP; Jeffrey A. Greenbaum, Managing Partner, Frankfurt Kurnit Klein & Selz; Brian Heidelberger, Partner, Winston & Strawn LLP Chicago Sheraton Ballroom 8/9/10