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Celebrity Talent and Where the Union Fits In: Jim Taylor, Loeb & Loeb LLP; Steve Caldwell, IP, The Procter & Gamble Company; William Jelinek, The Estee Lauder Company Chicago Sheraton Ballroom 10
Coupons, Premiums, Loyalty Programs, Rebates: Neal Patel, Frost Brown Todd LLC (Moderator); Jane Azia, Chief, Bureau of Consumer Frauds and Protection, Office of A.G., New York State, Ama Romaine, Vice President... Chicago Sheraton Ballroom 9
Gamification – On-line Gambling, Virtual Currency, Advergaming, Fantasy Sports & Cyber Cafes : William M. Heberer, Moritt Hock & Hamroff LLP; David W. Monahan, Deputy Chief, Consumer Protection Division, Office... Superior A
The Rites Of Clearance: Rights Clearance/Using Entertainment IP in New Media - Scott Witlin, Barnes & Thornburg LLP, Eric Baum, Sony Pictures Entertainment, Jen Hurley, Associate General Counsel, Corbis Chicago Shearton Ballroom 8
4:40pm CST
4:55pm CST
Cause Marketing and Social Media: Ed Chansky, Greenberg Traurig LLP, (Moderator); Chris Curry, Gage; Shannon Couffer, Walgreens; Ellen Wilmott, Komen for the Cure, Chicago Sheraton Ballroom 9
International Promotions: John Feldman, Partner, Reed Smith (Moderator); Dr. Søren Pietzcker, Partner, HEUKING KÜHN LÜER WOJTEK; Peter Le Guay, Partner, Thomsons Lawyers, Michel Bejot, Bernard-Hertz Bejot Superior B
Sports Marketing –from Ambush marketing to League Negotiations: Robert Driscoll, Davis Wright Tremaine LLP (Moderator); Tom Adams, The Procter & Gamble Company; Brinsley Dresden, Lewis Silkin LLP; Jane Pollack... Superior A
Giftcards and Coupons: Melissa Landau Steinman, Venable LLP; Robert Clements, Bureau Chief, Economic Crimes Division, Office of AG, Florida Chicago Shearton Ballroom 8
6:00pm CST