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Celebrity Talent and Where the Union Fits In: Jim Taylor, Loeb & Loeb LLP; Steve Caldwell, IP, The Procter & Gamble Company; William Jelinek, The Estee Lauder Company Chicago Sheraton Ballroom 10
Coupons, Premiums, Loyalty Programs, Rebates: Neal Patel, Frost Brown Todd LLC (Moderator); Jane Azia, Chief, Bureau of Consumer Frauds and Protection, Office of A.G., New York State, Ama Romaine, Vice President... Chicago Sheraton Ballroom 9
Gamification – On-line Gambling, Virtual Currency, Advergaming, Fantasy Sports & Cyber Cafes : William M. Heberer, Moritt Hock & Hamroff LLP; David W. Monahan, Deputy Chief, Consumer Protection Division, Office... Superior A
The Rites Of Clearance: Rights Clearance/Using Entertainment IP in New Media - Scott Witlin, Barnes & Thornburg LLP, Eric Baum, Sony Pictures Entertainment, Jen Hurley, Associate General Counsel, Corbis Chicago Shearton Ballroom 8
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4:55pm CST
Cause Marketing and Social Media: Ed Chansky, Greenberg Traurig LLP, (Moderator); Chris Curry, Gage; Shannon Couffer, Walgreens; Ellen Wilmott, Komen for the Cure, Chicago Sheraton Ballroom 9
International Promotions: John Feldman, Partner, Reed Smith (Moderator); Dr. Søren Pietzcker, Partner, HEUKING KÜHN LÜER WOJTEK; Peter Le Guay, Partner, Thomsons Lawyers, Michel Bejot, Bernard-Hertz Bejot Superior B
Sports Marketing –from Ambush marketing to League Negotiations: Robert Driscoll, Davis Wright Tremaine LLP (Moderator); Tom Adams, The Procter & Gamble Company; Brinsley Dresden, Lewis Silkin LLP; Jane Pollack... Superior A
Giftcards and Coupons: Melissa Landau Steinman, Venable LLP; Robert Clements, Bureau Chief, Economic Crimes Division, Office of AG, Florida Chicago Shearton Ballroom 8
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Global Privacy: Scott Meyer, CEO, Evidon, Inc; Alan Sutin, Chrmn, National Technology/Media,Greenberg Traurig LLP (Moderator), Chris Lockard, Corporate Counsel, The Clorox Company, Harry Valetk, Corp Privacy Director... Chicago Sheraton Ballroom 8/9/10
12:30pm CST
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Advance Consent , Negative Option and Affiliate Marketing: Marc Roth, Partner, Manatt, Phelps & Phillips, LLP; Andrew Lustigman, Partner, Olshan Frome Wolosky LLP; C.Steven Baker, Regional Director, Midwest Region... Chicago Sheraton Ballroom 9
Environmental Marketing - Greener Pastures? Brian Fergemann, Partner, Winston & Strawn LLP (Moderator); Theresa Harris, Target; Wendy Reed, Partner, Heenan Blaikie LLP; David Mallen, Associate Director, National... Chicago Sheraton Ballroom 10
Kidding Around: Alan Friel, Partner, Edwards Wildman Palmer LLP (Moderator); Andra Dallas, Senior Staff Attorney, Children's Advertising Unit, BBB; Jeanette Neumann, International Regulatory Affairs/Law Dept./Mattel... Superior A
Social Media Internal: Gonzalo Mon, Partner, Kelley Drye & Warren LLP (Moderator); Cheryl Givner, Group Head & Legal Counsel, Worldwide Marketing Mastercard; Robert Pineda, Senior Counsel, Johnson & Johnson; Ben... Chicago Shearton Ballroom 8
2:30pm CST
Defending Class Actions & Governmental Investigations: Roger Colaizzi, Partner, Venable LLP, & Christopher A. Cole, Partner, Manatt, Phelps & Phillips LLP Superior A
Disclosure and Regulation of Endorsements/ Testimonials/ Blogs: Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz PC,; Ellie Boragine, Advertising & Commercial Counsel, Jet Blue Airways Chicago Shearton Ballroom 8
Negotiating Agency/Client Agreements: Ben Mulcahy, Partner, Sheppard Mullin Richter & Hampton LLP, (Co-Moderator) Barry Benjamin, Partner, Kilpatrick Townsend & Stockton LLP; (Co-Moderator) Sharon Kohn, Senior... Chicago Sheraton Ballroom 9
Write Your Own Rules! Scott Schleifstein, Partner, Cohen Silverman Rowan LLP, & Tracie Chesterman, Legal Counsel, Ralph Lauren Corp Chicago Sheraton Ballroom 10
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